Would you like to launch or expand your business?
Whether you’re a company or an entrepreneur, e-commerce could be the solution!
While everyone talks about e-commerce, many hesitate to take the plunge.
It’s not always easy to launch an online store project.
But working with an e-commerce site offers a number of advantages.
A large and growing market
The share of e-commerce has risen steadily in recent years, and the trend shows no sign of reversing.
Today, it’s one of the fastest-growing and fastest-sustaining sectors.
Online shopping has become a way of life.
The health conditions experienced over the past two years have undoubtedly contributed to this trend.
E-commerce therefore appeals to a very broad public.
All types of goods and services are available.
The only limit is your imagination.
And contrary to what you might think, the rise of e-commerce is not at the expense of physical stores.
Rather, they are two complementary propositions.
The advantage of an e-commerce site, available 24/7 worldwide, is that it’s far more visible and accessible than a traditional store.
Better customer knowledge
It may seem paradoxical, but e-commerce allows you to get to know your customers better than a traditional business.
Thanks to e-commerce sites, you can not only get direct feedback from your customers, but also a fairly detailed analysis of their behavior.
This means you can more easily identify the products that most attract your visitors, and those that are most in demand.
This will make it easier to turn your visitors into customers, for example by running sales campaigns or offering them special deals on the products they’re looking for. 
A better understanding of the customer enables you to adapt your offer and propose products they are more likely to buy.
A cross-functional approach and skills enhancement
A cross-functional approach is imperative when developing an e-commerce business.
You can’t simply add products to a catalog and wait for the customer to come.
You need skills in fields as diverse as search engine optimization (SEO) and search engine marketing (SEA), as well as emailing and community management for the marketing aspect.
Writing skills are also essential.
Knowing how to showcase the products sold on your e-commerce site makes it easier to attract customers.
One or more training courses may be necessary to acquire all these cross-disciplinary skills.
Making your site compliant with the General Regulation for the Protection of Personal Data (RGPD ), for example, requires a serious look at the legal aspects.
Working in e-commerce: Conclusion
As an e-commerce specialist with many years’ experience, I’m here to help you transform your project into an e-commerce business.
Don’t hesitate to contact me so that together we can build a solution that meets your needs.
