For many years now, the explosion of e-commerce has enabled many entrepreneurs to finally launch their business online. And even if the tools and platforms have become much more democratic, it’s not always easy to understand how they work or their particular features. That’s why it’s important to keep abreast of the latest developments, especially when it comes to regular technical upgrades. Whether you’re just thinking about an e-commerce project or already have a store up and running, it can be useful to know where to find the right information. That’s what I’m offering you on this blog, with up-to-date e-commerce advice covering the whole business, from inception to completion.
Launching and managing your e-commerce business
The first hurdle in setting up an e-commerce business is usually the transition from theory to practice. Ideas are rarely lacking, but limited technical or commercial knowledge can be a hindrance to creativity. As an e-commerce consultant, I’m well aware of this problem, which is often the reason why new entrepreneurs give up, so I’ve decided to focus some of my advice on the actual creation of the project. You’ll find a number of articles dedicated to the design of a store, where you can get inspired by certain ideas and tips to find the business that’s right for you. Beyond this stage of reflection, I also offer advice to help you build your store. From platforms and tools to technical constraints, you’ll have all the keys to a successful launch.
Promoting your online store
Once you’ve launched your business in earnest, that doesn’t mean it’s going to keep running on its own. In fact, this is the mistake that many beginners make, and it can wipe out all your efforts, even with a promising concept. To help you sustain your business over the long term, I’ve also provided some advice on how to nurture your store and improve its visibility. By adopting the right marketing strategy and learning how to use the promotional tools at your disposal, you’ll be able to attract more and more visitors and boost your performance. Here too, there are many tools to choose from, each with its own particularities. Whether it’s helping you choose the right partner or assisting you in setting up and managing your site, you’ll find all the e-commerce advice you need here.
Finding the right support
Most entrepreneurs today are looking to grow their business thinking they’ve got it all under control. This can happen, of course, but it rarely does. There are always details we don’t think about. That’s precisely why, in addition to the advice on this blog, I also offer personalized support. Whatever the stage of your project, I’ll put my skills and knowledge at your disposal to help your ideas grow and be successful.
Please don’t hesitate to contact me if you can’t find the answers to your questions in the various articles below.
All my e-commerce tips
- Test & optimize e-commerce site speed
- Best e-commerce hosting provider: How to choose the ideal solution for your online store?
- PrestaShop Facebook Pixel: Boost your sales with retargeting!
- Consumer Marketing Behavior: 4 Keys to Influencing Buying Decisions
- Augmented and Virtual Reality in E-commerce: Challenges, Costs and 5 Case Studies
- Disruptive Marketing: Stand out in 2024
- Webdesign vocabulary
- Meaning of Colors in Communication and Webdesign + Examples of Logos
- B2B site
- How do you write a thank-you note to your buyers?
- Augmented Reality applied to ecommerce
- Atomic Design: Definition, Methodology and Benefits
- E-commerce case law
- Register an INPI trademark
- E-commerce cookie
- Top 10 E-commerce companies worldwide
- RGPD and e-commerce: What eshop owners need to know in 2020
- How do I generate an isbn barcode for my books?
- Boost your sales with SMS Marketing
- What can I sell in my online store? 5 ideas for a quick start
- Why create an online store?
- E-commerce: what are the hottest business sectors in 2018?
- How to make the most of the Internet jungle?
- Does SEO still have a future?
- How to prospect
- Back to school and big data: how to make the most of it
- SEO: Optimize your images with the right keywords!
- E-mail marketing: 3 examples
- Commercial e-mail: mistakes not to be made
- 5 reasons to create your own online store
- Advertising images: what not to do
- Inbound marketing: content remains king
- How do you create the perfect landing page?
- Videos in sponsored links: a revolution?
- What’s the magic formula for predicting purchasing decisions?
- Sunk costs: how do you factor them in?
- Customer prospecting is a science!
- Boost your blog’s traffic!
- Email marketing: the keys to success
- Email marketing campaigns: a few tips
- Choosing the right domain name
- Lead scoring: which model to adopt?
- Getting more backlinks is easy!
- Big data, myth or reality?
- 4 tips to boost your international growth
- Duplicate content: bad or bad idea?
- Adwords and SEO: what’s the impact?
- What to do if you are penalized by Google?
- Marketing and psychology: 4 interesting indicators
- 3 tips to improve your e-mail open rate
- Your personal data, a real goldmine
- 3 tips to improve customer satisfaction
- Emotional differentiation: the key to e-commerce?
- How do you choose your KPIs?
- Customer service: 3 essential points not to be underestimated
- Can you sell everything online?
- Increase your traffic during sales?
- Product visuals: 4 points to better understand their role
- Should I sell on marketplaces?
- Apple Watch, and e-commerce?
- 3 out of 10 online transactions carried out on smartphones or tablets
- Creating intimacy with the customer
- Launching an e-commerce site is quite an adventure!
- Case study: international e-commerce in Ireland
- Your free or almost free website without a web agency
- Why settle for less? Ask for more!
- a/b testing helps you sell more
- I want responsive webdesign
- 3 ideas for finding the ideal domain name for your site
- What’s new in e-commerce transport
- A Dropshipping online store?
- Writing web content: a short tour of best practices
- Multichannel strategy: Definition and practical examples
- E-commerce price watch in 8 steps
- How to become an e-merchant: A Practical Guide to Online Success
- How much does a website earn?Detailed analysis of online revenues
- How to code a website?
- Ecommerce shopping tunnel: 21 optimizations and 10 must-have tools
- Paper catalogs: the timeless elegance of traditional shopping
- 4 steps to an omnichannel strategy!
- 15 Ecommerce Reassurance Elements: How to Reassure Customers Online?
- 5 steps to selling an ecommerce website
- How can you optimize your search engine optimization in 2023?
- How can you effectively manage your e-reputation?
- SEO best practices for mobile ecommerce
- Copywriting for ecommerce?
- How important are ethics in marketing?
- How can you use AI-driven image generation for your ecommerce?
- What’s new in the marketing landscape in 2023?
- Optimizing user experience for SEO
- How can you use local SEO to boost your visibility?
- Legal implications for ecommerce store owners?
- How can you use customer reviews for your ecommerce store?
- How to optimize a mobile ecommerce site with Prestashop?
- How to use marketing automation in ecommerce?
- How to carry out a content audit for your ecommerce site?
- What’s the difference between brand and product marketing?
- SEO in 2023: What strategy should you adopt for your e-commerce business?
- What applications for ia ecommerce?The ChatGPT case study
- Optimize your ecommerce communication strategy: understanding the differences between B2C and B2B
- How to detect content written by ChatGPT or an AI
- Upsale and Cross-sale: Definition, difference, examples, techniques
- Trust badges Ecommerce : How to use it
- CSS3 (Cascading Style Sheets version 3) : A complete guide
- How do I track ePacket packages from China?
- Find an Online Store Name
- Create a Paypal online store
- Delivery note
- The difference between ecommerce and e-business
- Why work in ecommerce?
- Everything you need to know about Click and Collect Local
- What legal status for an ecommerce business?
- Computer intrusion testing: Why and how to carry out an intrusion test?
- Ecommerce catalog management
- 5 steps to a successful E-commerce product photo
- E-commerce website tree structure: Optimization and semantic cocoon
- B2B Ecommerce: Implementing a B2B e-commerce strategy
- E-commerce conversion rates: Definition, statistics and optimization
- Single Customer Reference (SCR): Everything you need to know about SCR
- Sales margin: How much margin should you take on an e-commerce product?
- Pre-order ecommerce
- The digital customer journey, a necessity for digital transformation
- Chatbot ecommerce
- Phygital commerce: opt for modernity
- Step-by-step instructions for becoming an online distributor/reseller
- 17 different types of e-commerce
- Auto-complete search engine: Don’t make this mistake!
- E-commerce site redesign in 11 key steps
- Co-marketing: how to make the most of it?
- E-commerce calendar 2021
- How do you draw up an e-commerce business plan?
- Outsource your e-commerce after-sales service
- Single-product website : Techniques for a successful single-product website
- E-commerce watch: How to set up a strategic watch for your ecommerce site?
- Outsource your e-commerce logistics solution
- E-commerce directory: 24 directories to submit an e-commerce site
- The 19 Steps to Launching a New Product
- E-commerce market research: 3 crucial steps to successful e-commerce market research
- Influencer partnerships: How to partner with influencers ?
- How to draw up specifications for an e-commerce site?
- How do you launch a monthly box?
- How do I sell on Google Shopping France?
- How do you find affiliates for your e-commerce business?
- Joomla vs WordPress – Which CMS should you choose for your website?
- E-commerce Show 2019 – 2020
- What to sell online in 2019
- How to generate free traffic to your website?
- How do you create an e-commerce product sheet?
- Wholesale: buy from a wholesaler and resell
- How to calculate and increase your average cart ?
- 9 E-commerce customer loyalty tools
- How can I find suppliers for my online store?
- How do you sell your creations online?
- Does your site really perform?