Today, there’s no doubt that Internet sales have become an essential and complementary lever for any physical business.
But it’s much more than that!
You don’t have to own a business to launch an online store!
You don’t even need to have products in stock!
Anyone can set up an e-commerce site and earn money from it!
The advantages of an online store are real:
A booming sector
The growth of this sector is phenomenal.
It’s so much easier to shop online from the comfort of your own home, rather than going out to the stores to buy what you need!
Consumers understand this!
Their first reflex today is to do their research on the Internet, and very often, the order is quickly placed, in just a few clicks!
This ease of access to countless businesses and online stores explains the growing success of e-commerce, and it’s not going to stop any time soon!
A market without borders
The Internet is an incredible tool, providing access to online businesses from all over the world.
Consumers can buy products on the other side of the world without leaving home.
There are no more border restrictions.
This is a huge advantage when it comes to boosting sales with your e-commerce site.
To further enhance quality and ease of use, it’s also possible to translate the site into several languages and offer international delivery.
When you set up an online store, your prospecting market is virtually unlimited.
No other business can offer you such an opportunity!
Goods storage or dropshipping?
When you sell products, you have to deliver the orders placed with you.
Depending on the products you’re selling, you’ll need to find a place to store them: a room in your house, or rent a warehouse for bulky products.
This can be an obstacle to setting up your online business.
But there’s a solution to this problem: dropshipping!
Simply put, dropshipping involves selling goods from a supplier.
Your online store becomes a showcase for your supplier.
Your supplier pays you a commission on every product you sell.
What’s more, your supplier receives the order directly and takes care of shipping.
So you don’t have to worry about storage.
All you have to do is keep your e-commerce site going!
For your online store to attract potential buyers, however, it needs to offer a complete strategic environment, in line with your customers’ possible thoughts and buying path.
Mastering digital marketing can therefore prove indispensable, and may even be an obstacle to the creation of your e-commerce site.
However, you don’t have to be trained in all the necessary skills: site creation, SEO, loyalty tools, setting up payment methods and shopping carts, etc. A Prestashop specialist can build you a professional online store that will meet your customers’ expectations and enable you to make more and more online sales!
