8 typography design trends in 2022

The presentation of a website is of paramount importance in optimizing the user experience.
Indeed, most visitors first judge a site by its visual appearance.
That’s why you need to take your choice of typography seriously.
Looking for designer typography?
Here are the typographic trends that are currently in vogue.

What is typography?

The typography of a website encompasses everything to do with the font, its size and color.
Fonts can be classified into 4 categories:

• Serif (with serifs)
• Sans serif (without serifs)
• Handwritten or script
• Display (or decorative font)

Why is website typography important?

Here are 7 reasons why you should adopt good typography for your website:

1. Giving your visitors a good first impression
2. Encourage your visitors to read your content in its entirety
3. Offer your visitors a pleasant reading experience
4. Stand out from your competitors
5. Encourage your readers to return to your site
6. Demonstrate your professionalism
7. Communicating your brand values

How do you choose the right typeface for your website?

Choosing your typeface is a decision not to be taken lightly.
The biggest mistake would be to adapt your choice to your own taste.
Keep in mind that your objective is to seduce the Internet users who visit your site.
To help you make the best choice, remember to observe the following golden rules:

• • Choose a font that’s easy to read and perfectly legible.
    Avoid using a font size smaller than 10 points to avoid scaring your readers away.
  • Adapt your choice to your target audience.
    For example, opt for a modern font if you’re targeting a young audience.
  • Choose a font consistent with your brand image.
    Remember, for example, to use professional fonts if you’re in the B2B sector.

To make things easier for you, here are the top 8 typographic trends of the moment.

The top 8 typographic trends in 2022

1- Minimalist typography

You’re wrong if you think minimalist typography doesn’t rhyme with trendy.
Infinity, Roboto, Simplifica and Raleway are all simple fonts in tune with the times.
By adopting one of these fonts for your site, there’s sure to be little negative feedback from your visitors.
In short, minimalist typefaces are the ones to choose if you want to play the simplicity card while optimizing the user experience.

2- Osbourne font

Let’s continue our list of trendy typefaces with Osbourne.
Derived from the Salem font, this typeface is the work of Keystone Type Foundry.
With its character and pointed ends, it’s impossible not to notice this typeface.
Used in headlines, it’s effective in quickly capturing the attention of your potential customers.
What’s more, it adds originality to your texts.

3- Typos with thick lines

With this type of typographic design, the content of your site will be perfectly legible.
In fact, this style is a real eye-catcher for your visitors.

4- Overlay effects

If you want to show off your creative flair, consider inserting images into your fonts.
This will create an overlay effect.

5- Two-color process

It’s impossible to talk about typographic trends without mentioning two-color process printing.
This technique consists of using two different colors on a single visual.
Note that the success of two-color process depends on the choice of colors to combine.
That’s why it’s best to opt for another typeface if you haven’t yet mastered this technique.

6- Handwritten typography

Handwritten typography is a reproduction of calligraphic writing.
This is the type to choose if you want to project a relaxed image.
It also creates an emotional bond between your audience and your brand.
Opt for this style on a travel blog, for example.
If you want to adopt a handwritten style for headlines, Pacifico is currently the trendy font in this category.
It is already used by over 900,000 sites.
But beware: handwritten typefaces can be off-putting to some Internet users.
To avoid unpleasant surprises, remember not to overuse them.
Furthermore, if you’re mainly targeting companies in the btob sector, it would be best to opt for a classic typeface.

7- Retro-style typography

Vintage typefaces are still in vogue in 2022.
If you want to combine trend and originality, choose the TAN NIMBUS typeface.
Designed by TanType, this decorative typeface stands out for its retro style.
It would be perfect for headlines in website content.
Another vintage font family: Gazpacho.
Created by font designer Santi Rey, this is one of the most fashionable typefaces of 2022.
It has the advantage of being legible.
It’s also easy to read, even if you opt for a small size.
With its vintage style, Gazpacho is perfect for bold headlines on a website.

8- Rounded fonts

Rounded fonts are generally the most popular choice for sites aimed at children.
They bring a fresh, dynamic look to your site, making it easier to appeal to children.
Among the most modern rounded-letter fonts are Espion Rounded, Relica Trio, Mint Round and Grand Halva.

To conclude on designer typography

Typography is an important aspect of web design.
If you have no idea what kind of font would suit your site, consider calling on the services of a professional in the field.
As a web designer with many years’ experience, I’m happy to guide you through the various stages of creating or redesigning your website.
Don’t hesitate to contact me with your web design projects.