In a world dominated by general-interest stores with catalogs featuring hundreds or even thousands of products, single-product sites are making all the difference.
Increasingly positioned among and even ahead of the e-commerce giants, the single-product site has enjoyed real success in recent years.
However, they remain unknown to the majority of online shoppers.
What is a single-product site?
As the name suggests, a single-product site is an online store dedicated to the sale of a single product.
Typically, the product offered by the e-commerce site is prominently displayed on the home page.
This design leads to a landing page.
The aim is simple: to simplify understanding for the potential buyer (the visitor) and provide all the information relating to the product.
This encourages the creation of an effective sales tunnel.
Indeed, on single-product platforms, everything is designed and optimized to induce purchase and increase the conversion rate.
Likewise, the design elements, the strategically positioned CTAs, the sequence of arguments… make for an extraordinary sales site.
Simply put, if your aim is to sell, the single-product site is a tactically logical choice.
What’s more, it offers enormous advantages.
What are the advantages of a single-product e-commerce site?
Unlike the generalist site, the operating principle of the mono-product template allows all marketing efforts to be concentrated on a single offering.
The benefits are countless.
Natural referencing
Many people think of the power of this type of site when it comes to natural referencing.
Unlike shopping sites offering a variety of products, it’s easier to rank on Google.
In fact, the fact that it offers just one item gives you all the cards you need to boost natural referencing.
It meets all the essential criteria to make Google happy, because if there’s one thing this search engine loves, it’s relevance.
Which is logical, because its main aim is to offer Internet users the most relevant website according to their request. 
What’s more, the single-product site itself constitutes a semantic silo, since it is linked to several other pages on the same site that address the same theme.
Netlinking is also naturally thematic, as the profile of links directed to the site is in total harmony with its semantics.
It’s no surprise, then, that this kind of site frequently ranks among or even ahead of the online sales behemoths.
By meeting Google’s positive criteria, the single-product site attracts qualified natural traffic and visitors well advanced in their purchasing plans.
All you need to do is design your page intelligently, and your conversion rate will soar.
By way of example: someone searching for “wine cellar” on Google will not get the same result as someone searching for “Klarstein MKS-2 wine cellar”.
In fact, the first person will be directed to a panoply of sites offering wine cellars.
The second person, on the other hand, will be directed to a site selling the type of wine cellar he or she is looking for.
The sales tunnel
As mentioned at the outset, the single-product site allows you to concentrate all your marketing efforts on a single product.
Coupled with all your copywriting efforts, you can easily trigger the sale of that same product.
In addition to being precise, the sales tunnel becomes efficient.
Mobile use
The single-product site is super optimized for use on a mobile or tablet device….
The truth is, an e-commerce site with a diversified catalog generally takes longer to display on a mobile.
Each category presents hundreds of references, which impacts page loading time.
With a single-page, single-product e-shop, the page-loading problem doesn’t arise, because the site is ultra-light. 
User-friendliness
The single-product platform offers real reading comfort, as well as optimized, clear and linear organization of information.
Information is easier to understand and assimilate.
The user experience is therefore more fluid.
Visitors discover the article in a natural way.
They read the product sheet step by step, get informed and gain confidence.
The message is easier to assimilate and more qualitative.
In addition to being profound, it’s unique, because all your efforts are focused on the added value of a single, unique product.
Domain expertise
By devoting your entire site and your copywriting to a single article, you present yourself as an expert in the field.
You know your product inside out, and you’re selling it because it needs to be sold.
Internet users feel reassured and confident.
These are the two essential points to provoke the act of buying.
Marketing strategy
This is a clear advantage of a single-product store.
It’s very simple, because you’re marketing just one product.
This means that your entire budget will be devoted to promoting it and your landing page.
In this way, you’ll attract qualified traffic that, combined with an intelligently created page, will convert without difficulty.
If you advertise on Facebook, for example, your pixel will benefit greatly.
It will be better educated on the profiles to target and richer in conversion data.
Your ads will in turn be mailed to qualified people.
They’ll convert even more.
What’s more, by focusing on a single product, you’ll find it easier to create a genuine brand image.
As you may have noticed, the single-product store offers a host of advantages, but that’s not all.
Other advantages of a single-product site
Creating a single-product e-shop is much quicker.
Obviously, you’ll have to work on your copywriting, but it’s easier to do this for a single product than for a hundred items.
Unlike a generalist site, there are fewer time-consuming tasks.
What’s more, you save time on your after-sales service.
You can easily reproduce the model and strategy for other sites.
Bear in mind, however, that you’ll only benefit if you choose the right product.
You can make do with market trends if you’re just doing pure dropshipping.
However, if you decide to create your own brand with your own items, things change.
In any case, there are certain criteria to bear in mind when choosing a single-product business.
Single-product selection criteria
You must choose the mono-product taking into account the following cases:
You already have an online store
If you already have an e-commerce site, you’ll need to use your back office, based on your statistical feedback.
Then you’ll make your choice by focusing on two types of products: those that stand out in terms of sales on your store (your best-sellers) and those on which you make the highest margin (your high-margin products).
You don’t have a store
If you don’t have an open e-shop, you should choose your flagship products based on the following criteria:
- Single-product solutions must address a real problem
- The product must not be readily available in physical stores
- The product must have a “Wow” factor
However, the criteria for choosing a single-product business don’t stop there, and this of course applies to both of the above scenarios.
To avoid wasting your money, we recommend you carry out a market study before starting your business.
Don’t forget that some products are already saturated because they’ve been over-exploited by the competition.
Make sure there is an audience for your product.
Google the number of sites offering your product.
Then choose the mono-product, taking into account economic and practical criteria.
To do this, you need to make sure that supply is easy.
If it’s not your own products, your supplier must be able to supply you in the event of a sales surge.
You also need to make cost-effective choices and ensure that the project is financially viable.
Similarly, your positioning in terms of product quality, innovation and price must enable you to offer products that are truly different from those of your competitors.
Finally, if you’re new to the market, find ways to consolidate your legitimacy.
Marketing strategies for single-product sites?
There are a number of useful marketing strategies for single products:
- Advertising on social networks
- Create frequent content by maintaining a blog and/or YouTube channel to work on your SEO.
This strategy will help you appear more credible in the eyes of your visitors. - Invest in additional sales, also known as Upsells or OrderBums.
These sales increase the value of the customer’s basket.
You can also write guest articles on other platforms.
Better known as sponsored articles, these are usually paid for.
However, it is possible to find bloggers who are looking for quality content without payment.
Solution for creating a single-product site
The most important points to consider when creating your single-product site are :
- Graphics : they must be professional.
Internet users should see full-size photos, a graphic charter, an About page, etc. - The sales page: this should be highly developed and persuasive.
It should set out the benefits of your product for the visitor.
You can emphasize urgency by integrating a countdown timer into the page, or by displaying the number of pieces remaining. - The offer: it must be appealing.
It’s vital not to market a product, but rather a solution to a problem.
However, it is advisable to call on the services of an e-commerce developer to create your single-product site.
This solution will give you a complete, high-quality online store.
You won’t have to invest any effort.
To conclude on the single-product site
In short, a single-product site is an e-commerce site devoted entirely to the sale of a single product.
Practical and easy to administer, it offers innumerable advantages.
Unlike general-purpose stores, they are the ultimate solution when it comes to selling.
