During the sales season, competition is fierce. Not only are prices slashed in stores, but everywhere on the Internet. As a result, consumers don’t know where to turn. Their budgets aren’t stretchable, so if you want to boost your sales during this key period, you’ve got to outsmart the rest. Boosting your traffic during the sales period is no easy task, but by following these tips you should be able to achieve interesting results.
Google is your best friend
As we all know, Google is by far the leading search engine in France. So, not only will it be your first source of traffic, it will also be your first source of qualified traffic. However, when it comes to sales, don’t rely on SEO alone. If ever there was a time to invest in Adwords campaigns, it’s now! Increasing your traffic during the sales period is not at all complicated, provided you have planned your marketing strategy in advance. That means, first and foremost, setting aside a substantial budget. It’s also important to identify the products most likely to attract customers, then check Google Adwords prices for the corresponding keywords. Beware, however, that the competition is likely to have the same idea as you, or will imitate you if you opt for the right strategy. So leave yourself some room for manoeuvre, so you can react quickly and stay one step ahead!
Don’t forget blogs and specialized websites
Still using Adwords, or other banners if you think it’s relevant, don’t forget to check out all the sites that talk about your theme. If you want to increase your traffic during the sales period, it’s a good idea to reserve space on these sites, to make sure you reach your target audience. It’s also useful for your retargeting campaigns, because if your customer likes a product but isn’t totally convinced, there’s a good chance he’ll go and find out more on a specialized site before making a decision. So remember to update your banners for the occasion, both in terms of text and visuals, and don’t hesitate to consider youtube video retargeting if it’s relevant to the products you want to highlight.
And what about social networks?
Whether you have a community manager or not, if you want to increase your traffic during the sales season, it’s important to plan campaigns through this channel too. Before spending large sums, you’ll need to analyze the potential return on investment, but it would be a mistake to ignore this source of traffic altogether. As with Adwords, Facebook and now Twitter enable you to effectively target segments of the population likely to buy your products, so in addition to ads on your official accounts, at the very least, set aside budgets allowing you to run a few tests.
It’s a lot of work! Is that all?
No, there are other techniques you can use to increase your traffic during the sales season. Don’t forget traditional emailing – it’s still one of the most effective techniques, both for informing your customers about the promotions you’re offering and for retargeting actions. So analyze your previous campaigns in detail to see how you can win your customers back. Apart from that, of course, you’ll need a special SEO-optimized sales page and visuals on your site, which will be useful not only for your customers but also for your Google ranking. In addition to web-based marketing techniques, you can also think about traditional means of communication. Depending on your marketing budget and the market you’re targeting, it’s up to you to decide which media to prioritize, but don’t forget that traditional media can do a lot to boost your credibility and reassure potential customers. When it comes to print, keep in mind that a well-placed QR code on your website can easily reach a highly targeted audience. Increasing your traffic during the sales season is therefore not at all complicated, provided you’re well prepared and take the time to analyze the results of previous campaigns!
