Online sales in France rose by a further 7% in 2017 compared to 2016, and the phenomenon isn’t about to stop!
Sales are rising steadily, both in terms of purchase volume and average shopping basket.
In 2017, French e-commerce sales reached €81.7 billion, and France’s target for 2019 is to reach €100 billion!
So how do you stand out from the competition when you’re just starting out in online sales and nobody knows about your site?
Competition on the web is fierce, and the number of e-commerce sites is constantly increasing.
Today, there are over a billion online stores on the web.
To stand out from the crowd, there are a number of strategies you can implement: SEO referencing, marketing campaigns by email, SMS, social networks… But most sites are already using these different techniques!
Outrun the competition!
To stand out from the crowd and gain a competitive edge, you need to use other tricks!
Here are just a few of them, adaptable to different areas of online sales: – Find out what the competition is charging – Offer new products on a regular basis – Run occasional promotions – Gather consumer opinions – Etc.
A high-performance, functional site
But the quality and design of your online store is equally important.
Your site must be functional and guide your visitor through the purchasing process: – Detailed size guide, illustration of items – Offer multiple services: numerous payment methods, efficient, fast and secure for example, free delivery, free return shipping, express delivery, etc… Finally, to be recognized by Internet users, you must have a strong online presence: social networks (Facebook, Twitter, Instagram, Pinterest…) depending on your sector of activity, press releases, interaction with customers to build loyalty, management of your e-reputation, communication strategy to reach new target markets, etc… As soon as it goes online, your store must therefore be perfectly configured to meet the expectations of web users.
It needs to be accessible from a variety of media (PC, tablet, smartphone) and have an elaborate communication strategy: email and SMS marketing, after-sales service, FAQ, etc. Calling on a professional Prestashop online store designer can save you a lot of time and money.
He’ll study the feasibility of your project and advise you on the best way to go about it.
They’ll help you set up the tools you need to get your store up and running, and install the modules you need to ensure its success.
This is the shortest route to success for your online business, and the fastest way to start making sales and increasing your turnover!
