How do you create an e-commerce product sheet?

The product sheet is one of the most important parts of your e-commerce strategy.
After all, your customer can’t touch the product, and there’s no salesperson to ask questions directly.
With this in mind, the product sheet must both describe the product in detail and convince the visitor to buy.
But how do you create an online product sheet that attracts customers and converts?
That’s what you’ll find out in this article.

Elements of a product sheet

To begin with, what is the purpose of a product data sheet?
The product data sheet has two main functions:

• inform prospects about the product
• Convert visits into sales

To achieve these two objectives, you need to understand that a product sheet must first and foremost be structured to attract the eye and provide the reader with the best possible information.

The photos

Internet users pay more attention to photos than to text.
That’s why it’s so important to take good care of your product images.
Take clear, high-quality photos that show your product from every angle.
Show the product staged, worn or in a striking setting.
These photos should make it clear what the product is and how the prospect will use it.
The prospect must be able to project himself through your photos.

The title

It’s the first textual content that will be read and catch the prospect’s eye.
The title must be clear and meaningful, so that it’s immediately obvious which product it is.
If you sell several brands, the brand should be displayed in the title, as it is an element that can influence the purchase.

Description

From the very first lines of your description, you need to grab attention.
Internet users rarely read a listing to the end.
One of the prerequisites for them to read the whole form is that all the content is well written and captivating.
If you grab people’s attention right from the start, you’re more likely to keep them reading.
So, try to cram the most important information into those first few lines.
Avoid filler.
A product data sheet should be short and to the point.
The reader is there to buy, not to read.
Speak in the present or future tense.
This makes it easy for the customer to imagine how the product might be used.
Use action verbs.

Don’t hesitate to give usage tips, maintenance advice, or other information the prospect might appreciate.

Reinsurance elements

These are the elements that reassure the prospect in his purchase.
Their placement on your product page must be optimized.

Customer reviews

A prospect will be more inclined to buy your product if he sees that other people have already bought from you and are satisfied.
Hence theimportance of customer reviews.
You need to give your customers the opportunity to leave reviews.
If they don’t do so systematically, follow up with them some time after the sale.

How do you write a product sheet?

1- Optimize the SEO of the product page

A product data sheet is designed to convince the prospect to buy.
But before the prospect discovers your data sheet, it needs to be visible in search engines.
To optimize your product sheet, remember to research the keywords most frequently used by buyers.
The words they enter won’t necessarily be the ones you’re thinking of.
Optimize the title and description with the main keywords, not forgetting long-tail keywords.
Also optimize your product photos or videos with the alt tag.
Also, even before uploading your photos, rename them with the keywords.
Your photos should be light and of high quality. => See all my tips for optimizing your e-commerce for SEO.

2- Optimize product sheet copywriting

How to write an effective product sheet?
Keep it concise but complete.
A product sheet shouldn’t be too long.
A minimum of 100 words is needed to talk about your product.
300 words is ideal for perfect Google optimization.
In addition, your editorial content needs to be tailored to your prospects.
Once your content is optimized for Google, you need to make sure it speaks to your prospect too.
Use familiar words that the prospect understands.
You may need to use some vocabulary as an expert, but first check that the customer will understand.
The aim is to make the product appeal to them, and to do so with a clear and convincing description.

3- Differentiate yourself from the competition

Write a unique listing.
If your product isn’t unique, your prospects will easily find it with a competitor.
In this case, neither price nor quality will convince them.
Your product sheet must make the difference.
Don’t repeat what your competitor has already said.
Find something different that will captivate your prospects.
Look at the competition, but also at other e-commerce sites that have nothing to do with what you’re selling.
The aim is to find an example of a product sheet that will inspire you, without copying it.
Keep an eye on the latest best practices in terms of sales and product data sheets.

4- Optimize page layout

Don’t hesitate to use bulleted lists and short sentences to air out your texts.
This way, it will be pleasant to read for those on the computer, and perfectly optimized for those on the phone.

Finally, be consistent in the way you design your product page.
The presentation of all products should be the same throughout your store.

To conclude on writing a product data sheet

The product data sheet is an essential component of your online store.
Don’t neglect it, and always strive to improve it.
For all your e-commerce strategy needs, don’t hesitate to call on me.
As a Prestashop expert since 2008, it will be a pleasure to help you develop your e-commerce business.