The advent of ChatGPT and other AI-powered chatbots has generated a wave of new issues for Internet professionals.
For content creators first of all, who fear that AIs will eventually be able to replace them by instantly writing optimized content.
Secondly, for bloggers, e-merchants and other web entrepreneurs, who don’t want to pay unscrupulous editors for articles written by machines, for machines.
And so, in these times of doubt, many are wondering how to detect whether a piece of content has been written by ChatGPT or an AI, and above all, whether the content they have purchased is indeed the work of a human mind! 
The benefits of content written by hand rather than by AI
While this is already obvious to many, some might still ask: what’s the point of knowing how to detect whether a piece of content has been written by ChatGPT or an AI?
Still others may wonder why it’s a problem that a piece of content wasn’t written entirely by a human being.
There are many reasons for this, but they all stem from 2 major concerns.
Why pay for free content?
The very first fear, when buying content on a regular basis, is having to pay full price for an article or landing page that only required the writer to make a simple request on ChatGPT, asking the chatbot to write content for him or her based on a single title or even just a given topic.
While this of course requires a minimum of experience and fine-tuning to be able to generate a decent article from a conversational AI, as a content consumer you can rightly feel cheated or even ripped off.
And for good reason: you’re buying potentially free content from a professional, when the latter is supposed to be doing in-depth research, SEO analysis, and applying his or her style in a complete, polished piece of writing!
As a result, the price/effort/expertise ratio required of a content creator using ChatGPT is completely unbalanced, as the rates charged will often be the same as for 100% original copywriting.
However, ChatGPT and other conversational AI on the market can be very good support tools for suggesting SEO-optimized title structures or keywords, for example.
This only becomes problematic when a copywriter decides to use it to write entire contents for his or her clients, while leaving room for doubt or even pretending otherwise…
Robotic, unreadable content
While it’s undeniable that AIs are getting better and better at creating relevant content from a minimum of explanation, we’re still a long way from a result that would be unrecognizable from a human creation: heavy structure, systematic repetition of words and expressions, absence of linking phrases, terribly neutral tone… the list of faults that can be attributed to ChatGPT and consorts when they “create” content is still long.
Because these AI solutions can’t really anticipate the needs and expectations of a specific audience, but also because they focus on SEO to the detriment of readability, posting content produced by an AI as it is would be a big mistake, as retouching may prove indispensable.
Original content “Made in Human” with Originality.ai
Despite its advocates, AI is still a long way from being able to touch a reader’s heartstrings in the same way as an experienced copywriter.
But when it comes to creating content for your business, you need to be sure you’re dealing with this kind of conscientious professional.
This can be a real challenge when you lack the experience or time to scrutinize the output of the person you’ve hired.
Luckily, Originality.ai can do it for you, much better and much faster!
How does Originality.ai detect AI content?
Originality.ai is first and foremost a plagiarism detector that specializes in content generated by Artificial Intelligences.
As such, this tool works by scanning the documents it is provided with and thus determining, thanks to well-honed algorithms, whether a piece of content is original AND whether or not it has been created by a Chatbot.
A simple, yet unstoppable process!
What’s more, the tool can be added as a Chrome extension and can detect non-original content even if the writer has made minor changes to it.
A tool not just for content buyers
Clearly, Originality.ai is primarily aimed at those who order content from creators, and want to be sure that their order is the result of human thought and work.
But this tool can also benefit content creators themselves, so that they can authenticate their work while reassuring potential customers that their productions are more than just a few clicks on a chatbot, followed by a few quick edits.
In conclusion: can Originality.ai really protect you from “full AI” content?
While AIs like ChatGPT can be excellent tools for developing a project, particularly in e-commerce (you can find out how via my article “ChatGPT, or how AI could transform e-commerce”), they can’t yet replace human sensitivity when it comes to communicating naturally with a particular audience.
So, if you want to be able, as a buyer or as a content creator, to quickly and efficiently determine whether or not a piece of content has come from the mind of a flesh-and-blood writer, then yes, without question the Originality.ai tool is a solution to be favored.
Simple, fast and inexpensive, it allows you to guard against AI-generated content, even when it has been slightly modified.
I suggest you follow this link to discover all the features and offers of Originality.ai!
I’ve been a Prestashop developer and expert for over 15 years, so please don’t hesitate to contact me directly so that I can help you create and develop all your e-commerce projects.
