Is your online store ready, or almost?
You’ve just got to make a few adjustments before you can officially launch it?
But you still haven’t found the right name for it.
The choice of a name for your online boutique needs to be carefully considered.
It will determine the image you give to your company and your brand.
Your store’s name can also determine the quality of its search engine rankings.
Here are a few keys to finding the right name for your online store. 
Why should you choose the name of your online store carefully?
The process of choosing a name for your online store should be part of your marketing strategy.
It should even be at the heart of it.
Because you’ll be associated with your store’s name
It’s worth thinking carefully about the name you give your store.
It will be associated with you, whether your store is a failure or a huge success.
You’ll need to use this name for years to come to promote and sell your products.
The name of your store must be chosen with care, as it will be present at all times, particularly in your communications.
Visuals, logos, site content, design, clothing – the store name will be associated with all these elements.
For natural referencing
The domain name used for your online store is one of the most important criteria used by search engines.
It’s therefore important to adapt the name of the online store so that it appears in a good position in search results.
You’ll then reach a wider audience for your products and services, and be able to convert more customers.
By choosing a fairly common name, your site risks being drowned out by the search results of similar businesses.
It’s important to choose a name that’s understandable, representative of your business and sufficiently different from those of your competitors. 
For social networks
The online store name is the first thing a web surfer sees.
It will also be used on social networks along with the logo.
It must therefore be sufficiently explicit to be quickly understood and identified.
To introduce yourself to your customers and prospects
When you meet prospects or launch a marketing campaign, you introduce yourself and your company.
It must therefore be easy to remember.
Your prospects need to be interested, intrigued, branded in order to remember the store’s name.
Only then can they visit the shop and become customers.
How do you choose the right name for your online store?
The best way to find a name for your online store is to brainstorm, either alone or with others.
List all the terms and expressions related to your business.
Try to find variations, synonyms, similar sounds, different handwriting… Also check that the terms you choose don’t correspond to a competing store or brand.
To eliminate some of the suggestions, try to follow these simple rules. 
Choose a short, easy-to-remember store name
While the name of your online store should help you stand out from your competitors, it should also be easy to remember.
A short name is preferable, as it will be easier to remember.
The challenge will be to find a name that is both representative of the store and short enough.
Choose the shortest names from the list you’ve already drawn up.
Choose a unique name
Obviously, you shouldn’t name your online store after one of your competitors.
So make sure that the name you plan to use for your store is unique.
Even try to go against your competitors in order to stand out from the crowd.
You can search the various search engines to see if the name you’re thinking of using is already in use.
This is the first step.
To be sure of the name’s availability, you should also check with theINPI (Institut National de la Propriété Intellectuelle), for example.
Are name generators really useful?
If you’re having trouble coming up with an original name for your online store, there are name generators available.
Of course, there’s no question of letting a program decide what you want to call your online store.
Nevertheless, this type of tool can make your job easier.
This type of company name generator uses keywords and information about your company and your online store.
The generator will ask you for a certain amount of information about your business.
Based on the data entered, the generator will suggest a list of possible names.
Naturally, the names suggested are not perfect, and may not be exactly what you want.
Nevertheless, a name generator can provide you with a number of proposals.
You’ll need to make a selection, and you can draw inspiration from the list provided. 
To conclude on how to find an online store name
The choice of name for your online store will determine its success.
Too original, and it may be difficult to make the link between the site and the products on offer.
Too common, and the e-commerce site risks being drowned out by its competitors in search results.
So it’s best to use a short, memorable name that’s explicit enough for people to immediately understand the store’s activity.
Drawing on my experience in the e-commerce field, I can help you find the right name for your store.
I’ll advise you on how to best choose the name that will follow you and help you design your future online store.
Please don’t hesitate to contact me to discuss your plans.
