Looking for an e-commerce website listing directory?
Discover our complete guide to registering your site with directories and getting your e-commerce website listing off to a good start.
Should your site still be listed in directories?
In the early days of SEO, registering your site with web directories was the way to go.
Back then, Google’s algorithm was much easier to manipulate.
If your site was listed in a ton of online directories, it must have been popular – or at least, that’s how the algorithm saw it.
The number of directory links you had positively influenced your site’s search engine ranking.
But those days are gone.
Today, Google’s algorithm is much more complex.
While links are still one of the most important ranking signals, Google no longer considers all links in the same way.
Links from a directory are far less influential than a super-relevant contextual link from a high-authority site in your niche.
That’s not to say that directories are completely useless.
A link is still a link, but from now on you need to think in terms of quality rather than quantity. 
Does submitting a site to an e-commerce directory boost SEO?
One of the fundamental steps in any SEO campaign is the submission of your e-commerce site to quality business directories.
By adding your business to a number of essential directories, you can make significant and very easy gains in terms of site traffic and search engine rankings.
But the main reason most people submit their site to business directories is to get a backlink.
Backlinks to your site are always a strong ranking factor in Google’s algorithms.
But remember, it’s quality over quantity.
That’s why it’s advisable to submit your site only to trusted, quality directories.
There are literally thousands of low-quality, spam-filled directories out there that could harm your site.
If Google thinks the directory is of poor quality, then the link is of poor quality.
On the contrary, by targeting quality directories, writing great copy and choosing appropriate categories and keywords, your directory posts can help you target keywords in your industry.
How do I register my site in a directory?
It’s easy to submit your site’s URL to an e-commerce directory.
All you need to do is:
- go to the directory site,
- find the registration section, or the “Add a site” link,
- enter the required information,
- add the URL of your e-commerce site,
- and write a unique description.
Make the effort to feed your listing with correct and complete information.
Many companies submit their sites to directories as quickly as possible: copy, paste, repeat.
By making a little more effort, adding a profile photo, a gallery and a decent product or service description, you can easily stand out from the competition.
Sample submission to Annuaire Web France
Please note: Depending on the directory, it may take some time to review your submission.
How often should you register your site with directories?
When you start listing your site, you’ll notice that it takes a few minutes per directory.
Try to do a few listings a day, then when you have new content, submit the URL to other directories.
This way, you can list your site in as many directories as possible without spending all day doing it.
What’s more, it’s better to acquire new links to your e-commerce site on a regular basis, rather than a large number of links on a one-off basis.
Website directories to consider for your e-commerce business
Here are a few directories that have been active for many years.
Since most directories disappeared when Google began to disqualify this practice, those that have survived are generally the most qualitative.
- Europages: https://www.europages.fr/
- Hotfrog: https://www.hotfrog.fr/
- Gralon: https://www.gralon.net/
- 1two: https://www.1two.org/
- Yellow Pages: https://www.pagesjaunes.fr/
- Coodoeil: http://www.coodoeil.fr/
- Francité: http://www.francite.com/
- Webrankinfo: https://www.webrankinfo.net/
- El directory: https://www.el-annuaire.com/
- Supernova: https://www.supernova-annuaire.fr/
- Noogle: http://www.noogle.fr/
- Top Link: http://www.toplien.fr/
- Tagbox: http://www.tagbox.fr/
- Waaaouh Pro: https://www.waaaouh.pro/
- Hit parade: http://www.hit-parade.com/
- Annubel: http://www.annubel.com/
- Secous: https://annuaire.secous.com/
- The site oueb: https://www.thesiteoueb.net/annuaire/
- Ludikreation: http://annuaire.ludikreation.com/
- Annuaire Web France: http://www.annuaire-web-france.com/
- Best of web: http://meilleurduweb.com/
- France Surf: http://www.francesurf.net/
- Web directory referencing: http://referencement-annuaire-web.fr/
- Cubelist: https://www.cubelist.fr/
This list doesn’t include all directories either.
You can use many more.
But that doesn’t mean you have to spend hours submitting your site to every directory there is, either.
E-commerce directory, the conclusion
Ultimately, getting your e-commerce site listed in directories depends on two key factors:
- Are you increasing the chances of your site being seen by more customers?
- Better still, will a listing in this directory boost consumer confidence in your company?
If you answer yes to one of these questions (and ideally yes to both), this directory can be of value to your business.
If you’d like me to help you with your e-commerce project, please don’t hesitate to contact me. As a Prestashop and e-commerce expert, I’ll be able to advise you according to your needs.
