Today, online sales have evolved considerably, to the point of becoming an indispensable operation.
For many brands, this means considerable sales.
That said, specific events throughout the year give e-commerce sites the opportunity to raise their profile and maximize their profits.
So if you’re selling products or services via a web platform, knowing the e-commerce calendar will come in handy.
What’s the point of an e-commerce calendar?
The e-commerce calendar is a directory of the dates of the various events that take place each year and are likely to increase traffic to your website.
It’s a great opportunity for brands to set up sales campaigns that will generate huge sales.
The e-commerce calendar also enables you to better manage and plan stock for the most important days of the year.
It’s also the time for each structure to organize even more marketing campaigns.
In short, you can take advantage of these events to boost your sales.
E-commerce January: New Year, Epiphany, winter sales
The month of January is characterized by various events during which you can see your sales soar.
We start with New Year’s Eve, when Internet users order all kinds of items en masse.
These can be food products, clothing, fashion accessories and so on.
All online stores have the chance to make huge sales on this day.
Another event that takes place on January 6 isEpiphany, a much-celebrated holiday in France.
Once again, you have the opportunity to clear your stock and make a profit.
Two days later, on January 8, the winter sales begin.
Don’t miss this opportunity to boost sales on your e-commerce platform.
E-commerce February: Valentine’s Day and Mardi Gras
February 14, Valentine’s Day, has always been a very special day for online stores.
It’s a holiday when love-related gifts are ordered online.
So don’t forget to seize the opportunity to liven up your site and promote your products. 
This is a Christian feast where devotees enjoy particularly high-fat dishes.
If you sell food products, this date is a must on your e-commerce calendar.
E-commerce March: Saint Patrick’s Day and Women’s Day
March 8, Women’s Day, is celebrated around the world every year.
Even if this holiday doesn’t cause sales to skyrocket, it will nevertheless enable you to increase them more than usual.
Indeed, many children take this opportunity to please their mothers.
St. Patrick’s Day is another important event in March.
This is precisely the beer festival where many people let their hair down.
Festive parties are organized, and online sites see their sales increase.
E-commerce Avril: April Fools’ Day and Easter
Everyone knows the famous April Fools’ joke.
This phenomenon, which has spread worldwide, is repeated every few years.
As a result, brands have seized this opportunity for marketing purposes.
So, if you have an online store, you can run promotional offers and advertising campaigns to raise your profile.
April is also the month of Easter.
This is also an opportunity for chocolate and candy sellers to do good business. 
E-commerce May: Ramadan and Mother’s Day
Mother’s Day is a very important date for e-tailers.
Indeed, the gifts offered on this day are of various types and can be ordered on sales sites.
However, it’s important to note that this date can vary from year to year and from country to country.
That’s why you should check your e-commerce calendar regularly.
Ramadan is also a key event in your e-commerce calendar.
During this period, you can enjoy a sharp increase in sales if you offer items related to the Muslim religion.
E-commerce June: Father’s Day
Just like Mother’s Day, many e-tailers can sell their products and increase their traffic on Father’s Day , which takes place in June.
Indeed, Internet users who want to please their fathers or husbands are quick to opt for ordering a gift online.
E-commerce July: Amazon Prime Day
July sees one of the most eagerly awaited e-commerce events of the year.
It’s Amazon’s Prime Day.
On this day, purchases on the site entitle customers to substantial discounts.
This is a great advantage for all e-tailers listed on the marketplace.
August: back-to-school preparations
E-commerce August is generally the quietest time of the year when it comes to website sales.
Given that it’s the vacation season, most Internet users make themselves scarce on the web.
However, this is not the case for some, who use the time to prepare for the new school year.
So don’t forget to set up a few sales actions on your site to satisfy demand and build customer loyalty. 
E-commerce September: back to school
If your website aims to sell school supplies such as books or clothing, then September is the month of the year when you’ll sell the most.
It’s back-to-school time, and Internet users are buying these items in droves.
So you’ll be making big sales during this period.
E-commerce October: Halloween
The month of October is marked by Halloween , which was once only popular across the Atlantic.
Today, Halloween is celebrated in Europe too.
This is an opportunity for sales sites specializing in decoration and costume accessories to sell well. 
E-commerce November: Black Friday, Toussaint
There are several events in November.
The first event of the month takes place on the 1st.
This is All Saints’ Day, a well-known and celebrated Christian holiday.
Take this into account when designing your marketing campaign.
On the last Friday of the month, there’s another major event.
This is Black Friday, when prices are “slashed” on websites.
This is a great opportunity to boost your sales.
Internet users particularly look forward to this opportunity to make huge purchases.
It’s up to you to take advantage.
E-commerce December: Christmas and New Year’s Eve
This is the best month ever for e-commerce platforms.
In the run-up to the festive season, these virtual stores record the best sales, whatever their sector of activity.
Particularly at Christmas, online toy stores are the busiest.
All parents want to give their children a present.
New Year ‘s Eve also comes at the end of the month. 
To conclude on the E-commerce calendar
These are the most important events to include in your e-commerce calendar.
Depending on the products you sell, determine the events that will sell the most and promote them as much as possible during this period.
Need assistance with your e-commerce development? As a Prestashop and Woocommerce provider for over 10 years, I’d be delighted to help you with your online store project.
Please don’t hesitate to contact me to discuss your requirements.
