E-commerce: what are the hottest business sectors in 2018?

The e-commerce market, in France, is doing very well.
In the first quarter of 2018, e-commerce grew by 13% to 22.3 billion euros.
The number of buyers continues to grow, with an increase of 900,000 additional buyers in a single year.
Mobile purchases, in particular, have seen very strong growth: over 25% in the first quarter of 2018.
This could be the right time for you to launch your own online store!
Yes… but what should you sell to ensure rapid success with your site?
The possibilities are extremely numerous, but before making any decisions, you need to consider 3 criteria that are essential to the success of your business:

• Choose an unsaturated market
• Find a niche with high demand
• Find a product with a high cash margin

Four major sectors stand out in Internet sales.
These are :

1. Clothing

   Despite fierce competition, the clothing market is very buoyant.
   You can make your mark by specializing in a specific niche: clothing for pregnant women, clothing for strong women, clothing for children aged 0 to 2, etc. The aim is not to compete with the biggest e-commerce sites on the market, but to create your own target market.
   Specialization brings several advantages: less competition, specialization that makes you recognized as an expert in your field, and better ranking in search engine results with keywords corresponding to your niche.

2. New high-tech technologies

   They are an inexhaustible source of products.
   Every day, new high-tech products appear on the market.
   When you consider that around 38% of French internet users have made an online purchase in this sector in the last six months, you can be sure of making the right choice when it comes to high-tech.

3. Electrical appliances

   This sector is also buoyant, with 16% of Internet users having placed an order for small or large household appliances in the last six months.

4. Sporting goods

   The fourth area that is also doing very well on the Internet is the sale of sporting goods.
   Some 10% of French web surfers have placed an order in this sector in the last six months (source: FEVAD).

Once you’ve selected your business sector, your niche and the products you’re going to sell, it’s time to think about your e-commerce site.
This is what will enable you to make sales.
If you want your online store to generate fast, regular revenue, it needs to be designed and put online by an e-commerce specialist.
An expert in Prestashop, the world’s most widely used e-commerce platform, can help you achieve your goals very quickly.