For years now, numerous articles have been announcing that Search Engine Optimization (SEO) is dead or dying!
With more and more ads being placed on Facebook, what about SEO for your e-commerce site?
Your website needs to be conceived, designed and built with the web pages in mind, integrating the SEO elements that are essential for referencing when the site is created.
You could say that SEO is already dead many times over.
In fact, not only is the profession evolving, but also – and above all – user habits and the rules applied by search engines.
For example, since April 21, 2015, Google has decided to no longer list any website or online store that is not adapted to smartphones and tablets.
The aim of Search Engine Optimization (SEO) is to optimize your website or online store so that it is visible in search engines. To be ranked among Google’s top results, on the first page, good SEO is therefore essential.
Search engine optimization is a long-term process.
When it’s done well, it brings results for many years to come, as long as your store remains online.
Search engine optimization (SEO) is totally free.
SEM, on the other hand, involves buying keywords, for example on Google Adwords.
A properly referenced website optimizes all its pages, not just the home page.
For an e-commerce site, there’s a page for each item sold.
Each page must therefore be referenced separately to optimize its visibility: title, url, metas, keywords, etc. Today, natural links are not as visible as they were a few years ago.
They’re becoming increasingly discreet, but that doesn’t detract from their effectiveness.
Search engine optimization is more essential than ever if you want your online store to be seen by Internet users and make money.
We can all open an online store for a few euros.
But how many of us actually make money with our store?
SEO is a business.
To ensure that your e-commerce site doesn’t end up in the depths of Google, or worse, not even listed, the best solution is to use the services of an expert in online store creation and SEO.
By installing a platform such as Prestashop, your service provider guarantees you a professional e-commerce site, as well as good search engine positioning for your online store.
Now all you need to do is find the products to fill your store!
21Mar
Grégory CHARTIER
