E-commerce and e-business are two different yet complementary concepts.
It’s important to understand the difference between e-commerce and e-business, as they are often confused.
Let’s try to explain simply what e-commerce and e-business are and how they are used.
Definition of E-commerce
E-commerce involves selling products or goods online, directly to the end consumer.
It’s like mail order, but the catalog is only available online.
Catalog management can be optimized to improve the visibility of the online store.
However, e-commerce does not take into account the elaboration and implementation of a development strategy.
Brand promotion, after-sales service, building customer confidence and loyalty are not part of the e-commerce perimeter.
E-commerce is therefore limited to the marketing of products and services on the Web.
However effective an e-commerce solution may be, it cannot guarantee results and business development. 
Definition of E-business
E-business complements e-commerce in terms of business development and sustainability.
Once a sale has been made, it’s important to build customer loyalty.
It’s always easier to sell to a loyal customer than to convince new ones.
The objective of e-business is therefore to build a solid network, a loyal community, to ensure the success of the e-commerce activity.
This development will be built around a strategy of mailing, promotion and various commercial actions.
Technical and commercial support, as well as a solid after-sales service, must be part of the e-business solution.
This solution therefore comprises a set of tools.
These will enable you to set up prospecting operations, manage leads, transform them into customers and then build customer loyalty.
E-commerce and E-business: Complementary solutions
The e-commerce and e-business approaches are different and complementary.
In fact, it could be said that e-commerce is a sub-section of e-business.
An e-commerce activity necessarily requires the implementation of an e-business solution in order to develop the business.
On the other hand, it’s perfectly possible to do e-business without doing e-commerce.
This is the case for many companies whose business model is not based on e-commerce.
They don’t sell goods directly online.
Instead, they integrate intermediary agents, buyers and suppliers into a single system.
All processes are thus optimized.
Personalized support to develop your online business
To turn your online store project into a success, you’ll need to develop both the e-commerce and e-business aspects.
I propose to accompany you throughout your e-commerce project, from the design stage right through to the launch of your site.
Implementing the right tools will also help you develop the e-business side of your business and build customer loyalty.
