Following in the footsteps of email marketing, SMS marketing is enjoying dazzling success and expanding at a very rapid pace.
In fact, one out of every two Internet connections is now made from a cell phone.
So, logically, it has become the best way to communicate with customers and prospects.
If you’ve decided to create an online store, the integration of an SMS Marketing module shouldn’t be overlooked.
Prestashop is an e-commerce platform that adapts to most requirements.
Once your store is online, you need to promote yourself and your products.
Carrying out an SMS marketing campaign is a quick and inexpensive way to communicate with your target market.
This recent practice is favorably perceived by consumers, who see it as a useful and quick way of being informed, rather than an intrusive advertising message.
Prestashop is a highly manageable platform that lends itself to a wide range of possibilities.
It can be used to guide customers in their choices according to their activity.
Prestashop’s quality is beyond question.
It is France’s leading e-commerce platform.
It offers a wide variety of themes for customizing your store to suit your business.
It also offers a wide range of modules.
They enable you to improve your store’s performance: more traffic, more targeted contacts… through customer reviews, statistics, different payment and delivery methods, etc. What’s more, if you want to give your online store an international dimension and increase the size of your target market, Prestashop is available in a multilingual version.
Last but not least, Prestashop’s organic search engine optimization (SEO) also performs well, as it is defined as “seo-friendly”.
Today, it has been established that more than half of all mobile users make a purchase immediately after receiving a promotional offer or discount coupon by SMS.
These advertising messages are considered rather relevant by those who receive them, as they generally correspond to their centers of interest.
There are many possible uses for SMS marketing:
- Promotional offer, discount, coupon
- Limited-time offer
- Personalized offer based on interests
- Invitation to a private sale
- Loyalty program
- VIP privileges
- Order managementSurveys
- Etc…
With the cost of an SMS as low as €0.03, it’s a very affordable way of contacting a large number of people in record time, with a much higher response rate than a leaflet: 15% versus 0.5%.
Calling on a Prestashop expert to put your store online will enable you to get your new e-commerce business up and running quickly.
You won’t have to worry about technical issues, and you’ll be able to focus entirely on your business!
