We’ve been talking about it for some time now: the Apple Watch is the new trendy gadget. Is it really just a fad? With Apple, we can rather expect new uses, something superfluous today that will soon become indispensable. As proof, one of the first applications available on the Apple Watch is none other than the Amazon app. Let’s take a look at what’s in store below.
How could the Apple Watch revolutionize e-commerce?
Remember 10 years ago, iPods were booming, and with them the fledgling iTunes platform. Today, everyone buys music on the Internet or consumes it by subscription, but very few still waste their time downloading it, as was the case in the early 2000s. We used to hear that even 10 euros/month would be too much compared to the free everything right now on the Internet. Today, we know that these preconceptions were wrong, and that Apple had a head start on everyone else with ITunes and later the App Store. With the Apple Watch, following the same logic, new uses will be created, and little by little, more and more things will happen on our wrists. The whole point is that purchases can be made effortlessly, so the functions to remember are as follows:
- Instant purchase
- Item set aside in a “wishlist” for deferred purchase.
Is shopping via the Apple Watch just around the corner?
If Amazon is the leading online retailer in this new niche, it’s easy to see how such an app could be of service to both consumers and online stores. Indeed, if you sell everyday consumer goods, instant purchasing will become as easy as pie, and should quickly become a reflex for anyone with an Apple Watch on their wrist, and maybe even an Amazon Prime account. And, as you’ll have guessed, with the wishlist, retargeting and email campaigns just got a whole lot easier. With the Apple Watch, there’s every chance that this is just the beginning; and to think that rumors are already circulating about the Apple Watch 2.
