Whether it’s for information on a particular subject, booking a ticket for a concert or a meal in a restaurant, the first reflex is now to go online.
The number of purchases made over the Internet is also constantly on the rise!
So, should you set up an online store, and is it the right time to do so?
The Internet has become as much a part of our daily lives as getting up in the morning.
What’s more, although the web has now been around for over twenty years, new people are accessing it every day.
Setting up a store on the Internet is a great way to meet customer expectations and increase your visibility, while reducing the cost of acquiring new customers.
If you haven’t yet taken the plunge, here are 5 good reasons why you should:
A booming sector
Online sales are growing by the day.
Today, 10% of all purchases are made online.
Consumers are increasingly relying on online stores to make their purchases.
The number of e-commerce sites is also booming.
So now, more than ever, is the time to embark on the e-commerce adventure!
Greater visibility for your store and products
Whether you’re just starting out in e-commerce from scratch, or you already have a physical store, creating your own online store will enable you to reach a much wider audience – provided, of course, that you are well referenced by search engines on the items most popular with Internet users.
A market without borders
You sell your products worldwide.
You’re not limited to one geographical area.
Internet users all over the world can access your e-commerce site, unlike a physical store, which is limited to its catchment area.
The potential of your online store is therefore unlimited.
Higher revenues and lower costs
Today, it’s easy to set up your own online store.
For just a few dozen euros, you can purchase a domain name and hosting for your online store.
Open 24/7, your store can respond to your visitors’ requests without any intervention on your part.
Your advertising at the lowest price
The reviews left by your customers on your site are a gold mine of information for you, enabling you to discover your strengths and weaknesses and know where to focus your efforts to perform even better.
What’s more, positive reviews are one of the best advertisements you can use to convince your customers to buy your products, without having to invest in a costly customer satisfaction survey.
The information provided by your customers also enables you to collect data on their consumption habits, so that you can offer them the products that best meet their expectations.
Today, setting up an online store is an excellent way of increasing revenue without having to spend a lot of money setting up your business.
