I’m often asked to explain what Prestashop modules are, and especially why they add real value. But that’s a bit like asking about the benefits of WordPress plug-ins: there are so many of them, it’s hard to list all the advantages they offer. But you could look at it this way: Prestashop without its modules, or WordPress without plug-ins, is like the foundations of a house that hasn’t been built in its entirety. Or rather, it’s like a house with 4 walls and a roof, but without the furniture. And I think you’ll agree that the beauty of an unfurnished house is that you can customize it to suit your own needs? Well, if we agree on this basic premise, then we can get down to the nitty-gritty of the subject and look a little more closely at the modules that can make your Prestashop store much more efficient.
Personalize the customer journey
When we talk about performing tasks automatically, this can also be used to build customer loyalty by proposing special offers based on their previous purchases. If you don’t want to have to go through their purchase history manually, you need a module to take care of it.
Data exchange with other applications
Do you want your store to be synchronized with your accounting, sales, human resources or planning software? For all these operations, the surest way to avoid errors is to synchronize with a dedicated module.
In conclusion
While Prestashop modules are time-consuming to select and install at the outset, they are a real time-saver when it comes to the day-to-day running of your business. They also allow for advanced customization. So if you’re thinking of adopting Prestashop, seek professional advice right away to find out exactly how to adapt the tool to your daily needs!
