Prestashop is one of the best-known e-commerce platforms available on the web.
But why choose Prestashop over any other platform for your online store?
Launched in 2007, the Prestashop solution has been a resounding success ever since.
The Prestashop solution offers a number of advantages, including free access, simplicity, a lightweight CMS and rapid execution.
What’s more, numerous modules (some of which are chargeable) can be added to suit the needs of e-tailers.
Reliable, customizable solutions
Prestashop is a highly efficient, modular and customizable solution compared to some of its competitors.
It also offers a wide range of themes to suit the theme of your online store.
What’s more, Prestashop handles the tax and international aspects, as well as multi-boutiques and multi-languages, more efficiently than its main competitors.
So it’s a really interesting option if you want to offer an international version in several languages.
What’s more, whatever the size of your catalog, Prestashop sets no limits in terms of referencing and possible categories.
A new, simpler, more powerful version
The new version of Prestashop, 1.7, also brings a host of new features at various levels: back-office, front-office, basic template, module management, product sheet management, user path, etc. The design is simpler and more streamlined, the shopping cart page is clearer and the purchase tunnel is also simplified, on a single page.
On the technical side, Prestashop can be implemented on any type of web server, provided that PHP 5 and MySQL 5 are installed first.
Improvements have also been made to the back office and administration: menus have been reorganized and the module space divided into tabs, separating natively installed modules from those that are offered.
Product administration has also undergone modifications, enabling faster configuration of product elements (name, description, price, quantity).
Once installed, Prestashop is easy to get to grips with, and users quickly find their bearings.
Page layout is easy to implement.
The CMS boasts a wide range of functionalities, enabling extensive customization, as well as the implementation of promotional offers and coupons.
The latest version of the CMS is also increasingly mobile-friendly.
Navigation is optimized for mobiles, and a new mobile version base template is installed by default.
It is, however, recommended that you seek professional assistance when creating your e-commerce site or migrating to the latest version of Prestashop.
