These days, it’s impossible to call yourself an e-commerce professional or an Internet content creator without knowing all about SEO techniques.
But SEO is an ever-changing (and demanding) science, and mastering it, even if only in part, is a job in its own right.
With this in mind, a number of tools have been developed to make SEO easier for web professionals, including the Yoast SEO application.
A comprehensive and easy-to-use tool, Yoast SEO is a must-have for WordPress site owners.
But despite the demand, there’s still no Yoast Prestashop… Don’t panic, though, as other more or less similar solutions are available.
So let’s take a look at the benefits of such a tool, and see what alternatives to Yoast SEO exist for Prestashop.
Yoast Prestashop, a missing but essential tool for the platform
A barometer of your website’s search engine optimization, Yoast SEO is a set of features that are essential for the visibility of your content on the web.
What is Yoast SEO?
As an analysis and recommendation tool, Yoast offers the features most likely to have a positive impact on SEO.
These features include a content audit tool, which checks the relevance of content added to the site in real time, while offering precise (and valuable) recommendations on how to optimize this content in terms of SEO.
There’s also a system of general recommendations, in the form of a periodic checklist for the various SEO components of your website (meta tags, dead links, keywords, etc.).
Other functions such as inbound and outbound link management and a redirect manager (to avoid recurring 404 errors) are also available.
In short, Yoast is a relatively complete tool, easy to learn, moderately priced… and sorely lacking in a version for Prestashop, for a number of reasons.
The benefits of Yoast for Prestashop
As a free cms, Prestashop has preferred to base its business model on a system of paying options: While the site structure is available free of charge, it comes with limited functionality.
Optimizing your Prestashop e-commerce store therefore requires the addition of add-ons, many of which have to be paid for, and it’s not hard to deduce from this that the stores are not properly referenced by search engines.
A (hypothetical) Yoast Prestashop addon, therefore, would be more than welcome to give a boost to flagging SEO.
Of course, it’s still possible to tick most of the boxes in terms of SEO optimization by hand, but as mentioned above, this requires considerable knowledge and time to know precisely how to build optimized content, how to organize inbound and outbound links, how to carry out effective SEO monitoring and so on.
What are the alternatives to Yoast SEO for Prestashop?
Yoast Prestashop is a no-no, unfortunately, but where there’s a demand, there’s a market, and more than viable alternatives do exist to make up for the absence of a Yoast Prestashop.
Here are a few alternatives to Yoast SEO for Prestashop.
SmartKeyword
The tool in this selection that comes closest to Yoast SEO in terms of functionality.
Smartkeyword, by Ether Créations, offers SEO audits to assess the optimization of your website’s various pages, while providing clear solutions.
It also offers a guide to SEO recommendations and monitoring to maintain optimal SEO.
The application also enables automatic management of meta tags and internal linking (links and internal redirects) for your site or store.
SEO Audit
Probably the most comprehensive solution in this selection, SEO Audit from prestahero offers 360° management of your SEO.
This includes help with writing optimized content (along with an SEO audit and readability tool); automatic generation of meta tags and sitemaps; creation of optimized URLs; and integration of ChatGPT into its functionality, offering a powerful, intelligent editing tool.
Prestablog
Some professionals, especially content creators, prefer to rely on a blog presence to ensure a steady flow of qualified traffic.
This can be a sound strategy when you consider the enormous SEO potential of a well-constructed blog.
That’s where the Prestablog module comes in, offering a prefabricated blog module that’s highly customizable, optimized for SEO and ergonomic for both reader and writer.
If blogging is your preferred way of attracting prospects to your site, and the other features of Yoast SEO seem less important to you, then go for it!
In conclusion: Yoast Prestashop doesn’t exist yet?
No problem!
Having looked at the alternatives to Yoast SEO for Prestashop, we can see that, although there aren’t many of them, the services on offer can be similar or even superior (admittedly at a higher price), sometimes even including the increasingly effective integration of Artificial Intelligence.
So Yoast Prestashop isn’t for immediate use, but the alternatives are far from ridiculous and have the merit of being specially adapted to the platform and cms requirements.
If you wish to go further with a more personalized analysis of your SEO (if, for example, you have specific objectives in terms of audience and conversion), it is also advisable to periodically carry out a professional SEO audit.
Simplified SEO audit packages are also available, which can reveal some of the major problems affecting your website’s SEO.
I’ve been developing e-commerce sites and specializing in Prestashop for over 15 years, so don’t hesitate to contact me with any questions you may have about creating and/or optimizing your e-commerce store.
