As with any store, a Prestashop e-commerce site must be able to offer promo codes.
A genuine marketing tool, promo codes can be used to attract new customers and retain existing ones.
Let’s take a look at how promo codes are managed in Prestashop, and if there are any modules that could simplify their management.
What is a Prestashop promo code?
A promo code is in fact an alphanumeric code that customers can enter before finalizing an order on the Prestashop site.
Once the code has been verified, it enables the customer to obtain a discount on the price of a product, on the total price, or to benefit from free delivery or a gift. 
What are the advantages of Prestashop promo codes?
Using promo codes on a Prestashop site offers advantages for both the online store and its customers.
Thanks to promo codes, customers :
- Save money and maximize purchasing power.
- Benefit from exclusive, personalized offers.
- Discover new products and services.
- Feel recognized and valued by the merchant.
The Prestashop site can also use promo codes :
- Increase site traffic.
- Improve conversion rates.
- Increase average basket value and consequently overall sales.
- Retain existing customers.
- Attract new customers.
- Clear inventory by offering specific products at reduced prices.
The use of well-targeted and personalized promo codes can therefore accelerate the development of the store by triggering more purchasing actions. 
How do I create a Prestashop promotional code?
Prestashop is natively capable of managing coupon codes.
In the “Catalog” menu, select the “Discounts” option.
Two types of promotional code can be created:
- A basket rule: the discount applies at the time of payment.
- A catalog rule: the discount is applied directly to the price displayed on the site.
Once you have selected the type of promotional code, you need to enter a certain amount of information:
- The name of the promo code that will be communicated to customers.
- The alphanumeric code to be used: it must be unique and easy to remember.
- Description of the promo code: benefits obtained and conditions of use.
- The start and end dates of the promotional code.
- Fixed amount or percentage discount.
- The conditions for applying the promo code (minimum basket size, product categories, number of uses, etc.).
- Additional actions: sending a confirmation email…
Once the promo code has been created in Prestashop, it can be activated.
From then on, it can be used by customers and entered in a special field.
What modules are available for managing Prestashop promo codes?
Prestashop includes native functionality for managing promo codes in the online store.
However, this may seem too limited for the promotional operations you wish to set up.
There are a number of specialized Prestashop promo code management modules.
They generally offer more advanced or easier-to-use functionalities.
Here are three examples of modules commonly used in Prestashop.
1- Pro promotion
Promotion Pro is a powerful Prestashop module for creating targeted promotions and takeovers.
It enables you to create attractive discount campaigns designed to attract customers and build loyalty.
Promotion Pro features a wide range of functions for flexible promotion creation: coupons, special prices, bonuses, gifts, volume discounts, free delivery.
The module costs between 100 and 130 euros.
The price includes free access to technical support for one year.
2- Google Merchant Center (Google Shopping)
Google Merchant Center connects the product feed of a Prestashop store to Google Shopping.
This makes it easy to create product ads that will appear on Google Search, Google Ads, Google Shopping or other Google platforms.
Google Merchant Center considerably increases the visibility of your store’s products.
Management of targeted advertising and purchasing campaigns is facilitated by synchronization with the Prestashop platform.
Products can also appear on one or more price comparison sites.
3- IConvert Promotion
IConvert Promotion makes it easy to create special offers based on advanced shopping cart rules.
These can then be converted, combined and coupon codes generated and applied.
The aim of this module is to increase the average basket value and build customer loyalty.
To conclude about Prestashop promo codes
Promo codes are a powerful tool for increasing sales and customer loyalty on a Prestashop e-commerce site.
While Prestashop offers native functionality for creating and managing promo codes, it may not be sufficient if you wish to create more comprehensive or complex operations.
If you’re looking for more power, performance and flexibility, you’ll probably need a Prestashop module.
It will provide you with additional functionalities that will enable you to manage your promotional campaigns more effectively.
As an expert Prestashop developer, I’ll help you choose, install and use your promotion module.
I can also help you measure its impact on your sales.
Don’t hesitate to contact me so that together we can determine the best solution for your Prestashop e-commerce store.
