Are you starting to think about SEO for your new Prestashop online store, but don’t know where to start? Do you want to stand out and, above all, improve your search engine positioning? Here are some useful tips and important points to follow for 2015.
Having a “visible” Prestashop online store
More and more shoppers are using their tablets or smartphones to buy online. As explained in a previous article, it is therefore essential to choose/design a responsive Prestashop theme. If Internet users can’t see your Prestashop online store properly on their smartphone/tablet, you’ll be less present and therefore sell less! This is all the more important with Google’s implementation of “Mobile-Friendly”. Indeed, Google search results on mobile devices now give preference to pages optimized for these terminals, i.e. those that have the “mobile site” label (also known as “mobile-friendly”).
Have an online store with unique, high-quality content
This is THE most important criterion! Unique content means that it’s your own work, and that you haven’t copied it from another site. In addition to your readers’ interest in the content you produce, Google takes into account the fact that your site creates value. For more on how to write quality content, please see my article on this subject. When describing your products, give as much information as possible, using simple and diversified terms. Using synonyms or a question-and-answer format can also set you apart from the competition. Display beautiful, personal photos to highlight your products. Your images should be optimized and quick to load, as a slow Prestashop online store can turn away potential buyers. If possible, also create YouTube videos of your products: it’s a great way to differentiate yourself while giving you more chances to build brand awareness.
Play the social networking card!
Putting social tools, such as sharing buttons, on your Prestashop online store is important today to drive traffic from this channel. Sharing your products on Facebook, Twitter and other social networks will enable you to reach more Internet users and thus increase your audience and sales. For your images and videos, turn to Pinterest and Instagram.
Follow a few SEO rules when building your pages
The semantic optimization of your articles is also essential, but if you want to at least respect the basics, here are a few easy tips to apply to your Prestashop online store:
- Use meta title and meta description tags to describe the content of your page, H1 and H2 tags to prioritize content
- Start your page titles with the most important key phrases
- Make sure you publish content with substance on a regular basis
The list is endless, but the most important thing is to use common sense and apply the recommendations provided by Google. After all, they are the ones who decide the rules of the game.
Interact with your customers
For example, you can give your visitors the opportunity to post a question about your products. This will demonstrate your professionalism. Allowing your customers to rate and comment on their purchases is also a good way of building trust with your prospects. Have you found this information useful for your Prestashop online store? Share your experience with us or consult a Prestashop online store SEO professional.
