If you’re looking to optimize the operations of your Prestashop online store, Odoo could quickly become your strategic solution!
Odoo is an all-in-one business management system.
By integrating Odoo and Prestashop, it’s possible to considerably extend the management functionalities of your e-commerce site.
Let’s take a look at what Odoo can actually do for Prestashop, and how it can benefit you. 
What is Odoo?
Odoo is an all-in-one, open-source business management software suite.
It was previously known as OpenERP.
The solution has been designed to meet a wide range of business needs.
To this end, a large number of extension modules have been developed.
Each module covers a different aspect of business management.
We therefore find modules designed for fields as varied as :
- inventory management,
- accounting,
- human resources management
- or customer relationship management (CRM).
By offering a totally modular system, it is possible to customize the installation and configuration of Odoo.
As a result, companies can install only the models they really need, and not be burdened with features that are superfluous to their needs.
With its flexible architecture and large community of developers and users, Odoo has become one of the most popular business management solutions.
Why integrate Odoo into Prestashop?
While Prestashop provides all the functionalities needed to manage an e-commerce site, it does not generally cover those related to the management of the business itself.
As a result, it’s not uncommon to have to manage everything to do with the online store on the one hand, and everything to do with the company itself on the other.
Integrating Odoo and Prestashop will enable you to use the power of Odoo’s business management tools with data from your online store.
1- Data centralization
The main advantage of integrating Odoo and Prestashop is data centralization.
By linking the two applications and enabling them to exchange information, data can be synchronized in real time.
Products, customers and orders can all be synchronized.
This avoids the duplication that might otherwise exist between the two systems, as well as the data entry errors that are bound to occur when information is transferred manually between two systems.
Thanks to this data synchronization, when a customer places an order on the Prestashop site, it is automatically added in Odoo.
In the same way, if the customer’s contact details have changed as a result of this order, his Odoo customer file will be updated.
There’s no longer any need to enter information twice, with all the attendant risks of error.
Statistics can also be produced more easily on customers, orders, etc. Marketing operations are then easier to set up, with more precise targeting of customers.
2- Optimizing inventory management
Most of the time, inventory management takes place outside the Prestashop online store.
This is even more true if inventory management is outsourced, with the products sold by the store being stored by a subcontractor.
The risk of discrepancies between the actual stock data and the data in the management system in the event of a calculation or data entry error.
With the integration of Odoo and Prestashop, stock management can be optimized.
When an order is placed in the Prestashop store, stocks are automatically updated in Odoo.
You can therefore be sure that the stocks indicated in the tool correspond to the actual quantity of products available.
This makes it much easier to avoid stock-outs or overstocking.
It is possible to set alerts on stock levels for products, for example.
In this way, the person(s) in charge of the logistical aspects of the online store can know when it’s time to restock.
This prevents the unavailability of products in high demand, andimproves customer satisfaction.
3- Sales tracking and performance analysis
By ensuring that data is synchronized between Odoo and Prestashop, it is possible to carry out continuous and accurate monitoring of sales and site activity more generally.
Customer and sales data are immediately consolidated in Odoo and made available to company managers.
A global view of e-commerce activity on Prestashop is available, facilitating decision-making.
Top-selling products are easily identified, as are sales trends and profitability.
The company’s sales strategy can be optimized to get the most out of the business.
To conclude on Odoo Prestashop
The integration of Odoo and Prestashop provides a complete business management solution.
All online store management functions share the data created with business management functions.
Data is synchronized and centralized.
Errors due to incorrect data entry are avoided, and updates are made in real time.
The implementation of a single business management tool enables the company to optimize inventory management, improve the customer experience, increase sales and stimulate growth.
If you’d like to find out more about how Odoo can be integrated with your Prestashop e-commerce solution, please don’t hesitate to contact me.
I’ve been specializing in Prestashop development for many years, and I’m here to support you throughout your project to extend your business management tools.
