A brand’s success depends to a large extent on its ability to make a good impression on its customers.
Product quality alone is not enough to meet this requirement.
The brand needs to show its appreciation for the customer and its ability to be close to them, and that’s where the customer thank-you comes in.
Let’s take a look at how to write a thank-you note to your buyers. 
Why write a customer thank-you note after an order?
Writing a thank-you note for a purchase is a good e-commerce practice.
In fact, this small gesture, which shows your closeness to your customers, can bring you many benefits.
A thank-you note to strengthen brand loyalty
A brand needs to build customer loyalty if it is to prosper in the long term.
This means striving to retain existing customers while seeking to win new ones.
Customers can more easily become attached to a brand when they feel loved in return.
A quick word of thanks can be all it takes to make them feel that way.
Leveraging word-of-mouth marketing
The idea behind word-of-mouth marketing is that customers give a positive image of your brand by talking to other people.
They do this on their own to express their attachment to a brand.
For this method to work, there must be a high degree of complicity between the customer and the brand.
Knowing how to write a thank-you note can go a long way to establishing this complicity.
How do you write a thank-you note to your customers?
You may have your own preferences for writing a thank-you note to your customers.
However, there are two rules you need to observe in this process, especially if the note is handwritten.
Greeting the customer
Start the note by greeting the customer by name if it’s a handwritten thank-you.
Don’t be too formal in your greeting.
A simple “Hello”, followed by your customer’s name, will suffice to set the right tone for the message.
Opt for a natural, friendly tone
Writing a thank-you note for a customer is not the same as writing a brochure for your brand!
So avoid writing it like a marketing pitch.
Write the note as if you were addressing a friend or family member.
Show your appreciation for the customer’s purchase and, above all, thank them for choosing you and for their interest in your brand.
What should you consider when writing a customer thank-you note?
There’s no ideal way to write a thank-you note after a purchase.
Customer thank-you notes are designed differently from one brand to another, depending on three factors.
These are the profile of the customer to whom the thank-you is addressed, the approach chosen to deliver it, and the budget allocated to the process. 
Create customer profiles for thank-you notes
It’s both difficult and costly for a brand to send personalized thank-you notes to each and every one of its customers.
This is especially true if a brand targets a very broad customer base with its products or services.
That’s why it’s important to define customer profiles when writing a thank-you note for a purchase.
The idea is to organize customers into priority segments and write the thank-you note accordingly.
The priority between segments can be defined using parameters such as :
- Customer brand loyalty
- The value of the products or services purchased
- Refer a customer to another
- Customers’ birthdays
In particular, customers in higher segments can receive a handwritten note in a well-decorated card to thank them for their purchases.
The thank-you note can then be automated or presented in a simpler design for customers in lower segments.
Certain modules offered for Prestashop (like this one or this one) can also facilitate the customization of thank-you templates.
Set a budget for your customer thank-you
Any approach associated with a brand’s activities must be undertaken with a specific budget in mind.
Customer thank-you campaigns are no exception, especially when deployed on a large scale.
The customer thank-you budget must be defined according to :
- The number of customers to be reached: especially if note writing is automated.
- The need for personalized design: when thank-you notes are handwritten.
- The addition of discount codes or gift cards: among other promotional methods.
You can consider all or some of these criteria when writing your customer thank-you notes.
Select the parameters that are really useful to your brand’s development, and adjust your budget accordingly.
Determining how to deliver thank-you notes to customers
The approach chosen to convey thank-you notes depends on the type of product you’re offering.
It’s a question of establishing whether the products on offer are digital or delivered in physical format.
In particular, it doesn’t make sense to send a handwritten note on a physical card for a product purchased in digital format.
An e-mail thank-you may suffice for this purpose. 
You may want to include the thank-you note in the packaging of the product purchased.
The customer will then discover the note when unpacking their order.
It’s particularly advantageous to opt for an automated process when the thank-you note is transmitted digitally.
However, automation doesn’t mean that you’ll send the same thank-you note to every customer for every type of purchase.
It’s important to have different examples of thank-you notes for different customer segments.
Examples of thank-you notes for customers
Don’t make the mistake of writing only “Thank you for purchasing from us” when writing a customer thank you.
Complete or modify this formula to show that you appreciate the customer.
The following sample thank-you notes can help you do just that:
Hello [Nom du client].
Thank you for shopping with us.
Please come back again.
You mean a lot to us.
Dear Customer.
We are grateful to you for shopping with us.
Please come back again.
We have many more surprises in store for you.
Hello, dear customer.
Thank you very much for your purchase.
Please come back again.
Our team looks forward to hearing from you.
To conclude on how to write a thank-you note to your customers
The thank-you note is a way for a brand to express its appreciation to the customer, to build loyalty and to use the customer as a marketing channel.
Its content needs to be succinct, friendly and natural to fulfill these purposes.
The brand must also choose its approach carefully in the way it delivers the message to the customer.
If you need any assistance in developing your e-commerce store, don’t hesitate to contact me.
As an expert e-commerce developer for over 10 years, I’d be delighted to help you with your project.
