Would you like to generate traffic to your website for free? Whether you have an e-commerce site or a blog, it is possible to increase your traffic without spending anything, although it can take time. Here are 10 ways to generate traffic to your website for free.
1- Publish articles regularly on your site
Google likes regularity, and the more articles you publish on your site, the better it will rank you. Ideally, you should have a blog that publishes articles at least once a week. The articles published on your blog must comply with the SEO rules so that Google can index them correctly and so that they bring you visitors.
Note : A long article of 2,000 words will have more impact on SEO than 4 short articles of 500 words.
2- Write guest articles for other sites
You can also write articles for other blogs or websites. These are guest articles that you will write for another site and whose content corresponds to that site’s audience. At the end of the article, you can sign your name with your job title and the URL of your site. This makes it easy for visitors to the website on which the article is published to find your site. In addition to other blogs with a similar or closely related niche, you can also publish articles on platforms such as Medium. Guest articles should not only attract an audience to the hosting site, but also encourage them to visit your website.
3- Link building
The principle of link building is to work with other websites so that they place a link to your website on theirs. It’s a well-known strategy for improving your SEO, but it’s only effective if the site where the link is placed is of high quality. So take the time to analyse the site where you want to place the link. Google takes into account the fact that if the site with the link is of high quality, your site is trusted and will be well referenced. If the original site is of poor quality, your site may also be penalised.
4- Make your site responsive
If you haven’t already done so, you need to make your website responsive design or compatible for reading on mobile devices. In 2017, over 50% of French people carried out their searches on their mobile phone (source). What’s more, in recent years Google has tended to penalise websites that are not compatible with mobile devices such as mobile phones, tablets, etc. So if you don’t want to miss out on this potential traffic for your website and stay listed, make sure your site is compatible for reading on smartphones.
5- Create an e-mail list
Create an option for subscribing to your email list on your website. The aim is to inform the people on your e-mail list about new articles and products on your website. With a nice presentation and regular mailings, your e-mail list could convert and your website traffic should increase. Your readers already receive a lot of e-mails from different websites. To ensure that they read it, you need to make sure that your e-mail is well presented and makes them want to read it.
Tip : Always send your e-mail on the same day and at the same time to get your readers used to it.
6- Be active on social networks
The importance of social networks in generating traffic is obvious. For example, the Facebook social network has 35 million active users in France. ( source) Be present on a regular basis on the social networks adapted to your market to publish and share your new articles or photos. The ideal number of posts differs from one network to another. For Facebook, once a day is enough, whereas on Twitter, you need to publish at least two to three times a day to create engagement.
Tip : Remember to insert a redirect link to your website or a call to action in your publications.
7- Join discussion groups on Facebook and LinkedIn
If you are in the BtoC sector, join discussion groups specialising in your niche on Facebook. If you’re in the B2B sector, LinkedIn is the most suitable platform. These discussion groups bring together people who are primarily interested in a particular subject and are therefore open to sharing advice and trusted sites.
Note : You need to inspire confidence beforehand, and to do this you need to be active in these groups and participate regularly.
8- Participate in forums
There are currently many sites in the form of forums where you can discuss a range of subjects. Take part in forums related to your niche by giving relevant advice on subjects that you are familiar with and that relate to your website. Similarly, if authorised, don’t hesitate to share an article from your website that may answer a question asked.
9- Working with influencers
To get the word out about your website and your activities, an influencer can be a quick solution. Choose the person according to their audience and the quality of that audience. In exchange for gifts, the influencer can bring you a lot of traffic.
Tip : Choose micro-influencers, which are more accessible and have better quality traffic.
10- Making videos
Today, photo and video formats are attracting more and more Internet users. To attract traffic to your website, think about making videos that you can host for free on sites like YouTube. Your videos need to be well produced and provide content that interests the audience. Depending on your audience, consider limiting the length of the video and the style of content: informative, humorous, etc. What’s more, the Google search engine references Youtube videos in its search results. Don’t forget to add a link to your website and a call to action in the video.
To conclude about generating free traffic to your site
Remember to regularly analyze the effectiveness of each action taken to drive traffic to your website, free of charge. Finally, for your specific web project needs, please don’t hesitate to contact me. As a Prestashop and WordPress expert since 2008, I’d be delighted to help you.
