Among the most important decisions to make when launching an online sales site, the choice of an e-commerce payment solution is at the top of the list.
With so many options to choose from, you’ll be spoilt for choice.
However, each payment method has its own specific features.
That’s why it’s important to familiarize yourself with the various solutions available and their specific features, before choosing the one best suited to your site.
PayPal
PayPal remains the e-commerce payment solution best known to Internet users.
The platform boasts over 210 million users worldwide.
The main feature of this payment method is that it enables customers to make online purchases without providing their bank details.
This solution guarantees optimum security for buyers, thanks to an encryption system for confidential data.
What’s more, this method is distinguished by its ease of use.
If you’re just starting up an e-commerce business, all you need is a credit card and a valid e-mail address to begin accepting payments by credit card or other PayPal methods.
What’s more, unlike other payment solutions, creating a basic business account on this platform does not require the payment of membership or termination fees.
Another good thing about PayPal is that it enables you, as an online merchant, to win more customers.
In addition to being a payment method, PayPal is also a platform with a huge community of over 7 million members in France alone.
Stripe
Stripe defines itself as a secure, easy-to-access web payment infrastructure.
The most valuable benefit of this solution is that it enables your customers to pay simply by using their credit card number, without leaving your web app.
Your buyers will also be able to carry out transactions via their debit card.
By choosing this program as your e-commerce site’s online payment solution, you won’t have to pay any fixed monthly fees or set-up costs.
What’s more, this tool automatically generates financial reports that will help you keep a closer eye on your business.
The program’s security is guaranteed by Stripe Radar and a dispute management platform called 3D Secure.
You can also set up your own payment forms.
You’ll also find it easy to manage your income by setting payment frequency from an easy-to-use dashboard.
Google Pay
Google Pay (formerly Android Pay) is an e-wallet program developed by Google.
This system enables Internet users to carry out transactions from their smartphones or tablets.
However, these must be equipped with an Android operating system and be compatible with NFC technology.
Developed in the United States, this payment system is now available in over 20 countries, including France.
Google Pay is becoming increasingly popular, thanks to the security it guarantees buyers.
The credit card data provided by your customers is actually recorded and stored in special data centers.
This solution can easily be integrated into online sales sites.
Amazon Pay
Amazon Pay is an e-commerce payment solution developed by e-commerce giant Amazon.
The solution is fast, convenient and secure.
Amazon Pay enables millions of Internet users to purchase products and services via their Amazon account.
Transactions are carried out using data collected via Amazon accounts.
This system is ideal if you want to improve your conversion rate.
Indeed, to validate a purchase on your online store, customers will only need to enter their e-mail address and password.
If you integrate this payment method into your e-commerce site, buyers will spend less time on the checkout page.
At the same time, you’ll reduce yourshopping cart abandonment rate.
Depending on the configuration of the customer’s account, charges can be debited directly from their account or credit card.
As for your commissions, they are variable and can reach up to 3.4% of the total amount of the customer’s order.
ThriveCart
It’s a tool dedicated to managing the shopping cart in the online sales process.
ThriveCart is the right program for you if you’re planning to set up a simple, effective solution for an easy-to-access checkout page.
It’s packed with features to help entice your prospects to buy.
This solution features a clean order form, helping to increase your conversion rate.
In addition, ThriveCart gives you an overview of the statistics of visits and purchases made on your site.
ThriveCart also lets you add various payment methods to your order form page.
PayLine
PayLine is a payment solution designed by the renowned Monext company.
The program integrates all the tools you need to set up a convenient and secure payment system.
With this solution, your customers will be able to make purchases on your online store and pay by various means.
This virtual e-payment terminal will enable you to manage all cash receipts relating to your sales.
Another positive aspect of this method is that, in the event of a payment refusal on your site, the buyer’s shopping cart is not automatically emptied.
This encourages them to try again, once they’ve been informed of the reasons for the refusal.
PayLine ensures your users optimum security when making transactions or purchases on your site.
In addition to the 3D Secure system, this program is PCI DSS certified by Visa and Mastercard.
It also includes a scoring tool to help you detect credit card fraud immediately. 
To conclude on choosing an e-commerce payment solution
According to recent figures from FEVAD, electronic payments account for 11.5% of sales generated on the Internet.
That’s why it’s so important to choose the right online payment solution, so that you can guarantee your customers a seamless shopping experience.
If you’d like to set up a simple, practical and fast payment method, using the tools and programs mentioned in this guide, don’t hesitate to contact me. As a Prestashop and E-commerce expert, I’ll be happy to help you with your online store project.
