Quality advertising images can’t be improvised in a few minutes. So if you’re not a specialist, here are a few tips to help you avoid making mistakes.
1 – Forgetting to include a call-to-action
If you spend time preparing an ad and forget the call-to-action (or CTA), you’re just wasting your time. You absolutely need a link to click or a button to press. This can even be a QR code to flash, if we’re talking about print and not web advertising images.
2 – Not defining precise KPIs
Without KPIs (or Key Performance Indicators), it’s impossible for you to measure the success of your campaign. No matter how beautiful the image, you need to know who saw it, and what effect it had. And a simple “like” isn’t much, especially if you don’t have any benchmarks to compare the impact of your advertising images with others.
3 – Don’t measure your KPIs
And to measure them, you need to start by using the right tools. I mentioned CTAs above, so don’t forget your url shorteners and other analytics tools that allow you to track clicks. Without a dashboard, you’re wasting your time.
4 – Don’t prepare a landing page
By the same token, your advertising visuals should lead to a targeted landing page. For all the reasons mentioned above, but also to ensure that your prospect can’t be distracted by anything else. If the link he clicks forces him to focus on a specific thing, he’s less likely to change his mind or leave.
5 – Don’t use a graphic designer
As you can see, since the previous 4 steps already require a great deal of work, it would be a shame to prepare advertising visuals in haste. Unless you’re a graphic designer yourself, it would be an illusion to believe that you can achieve satisfactory results with images improvised in a few minutes on Paint. After all, ROI means investment. And if you want to protect your brand image, you have to do things professionally.
