When you decide to create a website, you should always consider the overall design, usability and functionality of the site. But these aspects are all the more important when it comes to designing an e-commerce site. That’s what I’d like you to discover through each Prestashop e-commerce site example in this article.
The challenges of designing a Prestashop e-commerce site
An e-commerce store should look like a real physical store. This means that everything should flow naturally, be accessible and easy to navigate. What’s more, your online store is your only chance to prove the value of your brand to your customers. To achieve this, you need to give customers a reason to keep buying from your Prestashop e-commerce site, not from your Amazon store, where your brand isn’t showcased. In a 2015 study, consumers who don’t use Amazon, indicated the following reasons why they shop directly on branded sites:
- They want a sense of belonging.
- They are looking for local customer service.
- They want a simple return policy.
If you want users to visit and buy from your site, you need a conversion-oriented design that makes your visitors feel part of a community and that they can trust you. While very important in itself, having high-quality product photos won’t do everything. You need to ensure that customers browsing your store are able to refine their search and explore their options intuitively. Design your store so that the search bar is always visible; people like to search for things based on their ideas. You should also always mention item availability; having to add an item to the shopping cart only to see the “out of stock” message can be very frustrating for some. Always ask yourself how you can improve the user experience when designing your online store. Finally, don’t forget to incorporate SEO best practicesfor your Prestashop e-commerce site.
Examples of Prestashop e-commerce sites
I could go on and on about the important aspects of e-commerce site design. But today, I’d like to present a few examples of Prestashop e-commerce sites I’ve created for clients.
Prestashop e-commerce example #1: Nat & Nin
Prestashop e-commerce example #2: Vini & Vini
See the website of this Swiss wine merchant
Prestashop e-commerce example #3: Côté animal
Prestashop e-commerce example #4: Naturabox
Prestashop e-commerce website example #5: Koala equipment
Need help creating your Prestashop e-commerce site?
If you have a Prestashop or WordPress e-commerce site project in mind, don’t hesitate to contact me to discuss it. As a Prestashop expert since 2008, I’ll be delighted to help you design your online store.
