If you want to turn your Prestashop e-commerce site into a success?
It must be well referenced by search engines.
Schema markup is a technique for describing your content to search engines in a way that facilitates and improves referencing.
This is known as structured data.
Schema.org is a collaborative project whose aim is to propose a micro-data schema for your site, for use by search engine spiders.
Let’s take a look at what structured data can do for Prestashop, and how to implement it on your e-commerce site.
What is structured data?
To reference your e-commerce site, the search engine robot analyzes its structure and content.
Using this information extracted from the site’s pages, the robot will try to understand what the site is about and what it offers.
This will enable it to classify the site in the right categories, so that it can be included in the results when Internet users perform a search using the right keywords.
To improve the SEO of your e-commerce site, you’ll need to help the indexing robots better understand the content of your pages.
This is particularly important for your product pages.
If visitors searching for a particular product find a direct link to your site page, you’re more likely to convert this visit into an order.
HTML allows you to add information to page elements by giving them specific attributes.
With these attributes, you can tell the indexing engine whether a page is a blog post, a news item or a product page, for example.
You can specify additional features for a product, for example.
This is information that the robot doesn’t have to look for in the content itself.
This technique is also known as “schema markup” or “schema markup”, and makes the indexing robots’ work easier by providing them with additional information.
What can structured data do for a Prestashop site?
The basic templates offered by Prestashop do not generally use structured data.
While they can’t replace a well-structured, relevant site with quality content, they do carry weight in terms of SEO.
Using structured data in your Prestashop pages will enable you to tell the indexing engines what they’re made of.
This will enable you to describe each zone of the page.
For example, you could highlight information such as :
- a type of product,
- a brand,
- an image,
- a prize,
- a customer review.
All this information will improve your SEO.
You won’t appear in first place in the results just because of schema markup.
On the contrary, your pages will be referenced more precisely, based on coherent and useful information for web users.
The structured data on your Prestashop pages will also be used by search engines to offer enriched content in the results presented to Internet users.
In particular, it will appear in the summaries or descriptions associated with your pages when they are displayed in the results.
In this way, your site can stand out from the rest in the results and attract more visitors.
What is schema.org?
Schema.org is a community project designed to promote the use of structured data on the Internet, in web pages and in e-mail.
Schema.org provides a vocabulary defining entities, relationships between these entities and actions.
This vocabulary makes it possible to add structured data to your e-commerce site and even to the e-mails you send to your customers and prospects.
To put it simply, at least three types of additional attributes can be added to a page’s semantic HTML tags:
- itemscope: indicates that the content of the section between the opening tag and its closing tag deals with a particular subject.
- itemtype: associated with the “itemscope” attribute, indicates a specific type of content.
For example, for a description of a car, the “itemtype” attribute could take the value “https://schema.org/Car”. - itemprop: adds a property to a specific item.
For example, itemprop = “color” indicates that the content applies to the color of the vehicle, itemprop = “speed” to the maximum speed, itemprop = “modelDate” to the marketing date, itemprop = “fuelType” to the fuel type…
Schema.org offers a broad vocabulary for the precise description of different types of products, such as books, cars, movies… It’s also possible to describe events, people, places, opinions… Used properly, this vocabulary can help you build your structured data so that indexing robots can more easily and precisely understand the content of your Prestashop e-commerce site pages.
Schema markup structured data explained by an SEO expert
Some Prestashop Schema modules
By default, Prestashop allows only very limited use of structured data to improve site SEO.
In this case, it’s best to use a specialized module.
It’s important to note that most of these modules are not free.
SEO and Rich Snippet structured data schema module
The addition of structured data for products is facilitated by automatic field entry from the module’s administration page.
Responsive, multilingual and multi-store display.
Google Rich Snippets for Products module [schema .org markup]
Optimized for use with Google, this module makes it easy to add code to insert all the important information about your products in the form of structured data.
Module SEO Schema Markup Structured Date Rich Snippet
Easy to install and use, this module interfaces seamlessly with the Google Structured Date testing tool to check the quality of the structured data supplied.
JSON-LD MICRODATA and OPEN GRAPH Integration Module – SEO
Allows you to easily add structured data in JSON-LD format.
Redundant or incorrect structured data is automatically detected and removed by the module.
To conclude on Schema Prestashop
Using structured data in the pages of your Prestashop e-commerce site offers an undeniable advantage in terms of natural referencing.
As a Prestashop expert with many years’ experience, I can help you choose the right module and implement structured data for your Prestashop e-commerce sites. Contact me to discuss your requirements.
