There are several criteria for judging the quality of an e-commerce website.
These include design, ergonomics and ease of finding and ordering products.
Another criterion not to be overlooked is visibility.
Internet users need to be able to find your site easily if you want to increase the number of visits, and mechanically the number of orders.
SEO is a tool for making your e-commerce site visible.
Being well-placed in search engines naturally facilitates site activity.
To manage and improve the SEO of your Prestashop site, there’s nothing better than a dedicated SEO module.
Let’s take a look at the most popular Prestashop SEO modules.
Why use an SEO module for Prestashop?
Search engine optimization depends on a number of criteria.
They may be technical or depend on the content of the site.
To improve the visibility of your e-commerce site, you’ll need to work on several issues in parallel.
As far as the technical aspects of the site are concerned, you’ll need to ensure that it performs well and complies with the accessibility standards laid down by the W3C.
This is anticipated at the design and creation stage of the e-commerce site.
The site’s SEO will also depend heavily on its content.
It must be well-structured, include keywords, be accessible… You’ll also need to multiply the number of internal links (to other content on the site) in order to improve meshing.
Relevant information can also be added in different places on the page (right or left column, header, footer…) to make it easy to find.
As you can see, the SEO of a Prestashop website depends on many criteria.
You’ll need to work on several elements of the site, and especially on the content, to improve your SEO.
Either you can do it all yourself, or you can use one or more Prestashop modules specialized in SEO.
Free or paid module?
The first question we ask ourselves when we talk about Prestashop modules is “Can we use free modules, or do we have to go through paid modules?”.
When it comes to SEO for Prestashop, the answer is simple: there is no such thing as a free Prestashop SEO module.
All Prestashop modules dedicated to SEO are not free.
Fortunately, they’re not overpriced, even if some are very expensive.
What’s important to remember is that if your site isn’t visible, you won’t have any customers, and therefore no orders and no sales.
Without SEO, your site simply doesn’t exist.
Investing in one or more SEO modules for Prestashop will have a direct impact on your e-commerce site’s activity.
It should quickly pay for itself if you gain visibility.
The most commonly used Prestashop SEO modules
Of course, there are the “star” modules, those that cost the most, those that are the most effective… Here, we take a look at some of the most widely used SEO modules.
This list is by no means exhaustive.
Easy SEO
This module is designed to simplify your day-to-day site tasks and improve your SEO.
For example, this module automatically sets a number of tags that are taken into account by search engines.
These include “title”, “meta description” and “alt” tags for images, which are very important for SEO.
Based on the rules you define, the module will automatically fill in all these tags on the various pages.
It’s interesting to note that the developer of this module is French, and that its price is more than reasonable compared to other, much more expensive modules that do exactly the same thing.
SEO Internal Linking
This module is designed to help you improve your Prestashop site’s internal mesh.
These are links between the different pages of your Prestashop site.
But the links must be relevant, and not just any old links.
The SEO Internal Linking module will do all the analytical work for you.
Based on the keywords on which you wish to position your e-commerce site, it will build a relevant internal linkage that respects SEO best practices.
Sitemap XML Pro
The sitemap is essential for site indexing.
This XML file lists all the pages to be indexed by search engines.
It also contains other information such as update frequencies, pages to be indexed and their importance. Sitemap XML Pro will automatically generate this file, which is rather complex to maintain manually.
It can also update it according to changes made to the site.
The search engine robot that comes to index the site will have a real map at its disposal, facilitating its task.
Noindex / nofollow
Perhaps you have pages that aren’t optimized and that you don’t want to be referenced.
They don’t contribute anything in terms of SEO and can even be counter-productive.
Typical examples are the login page, the shopping cart or the terms and conditions.
With this module, in just a few clicks you can indicate which pages should be de-indexed or not indexed if they are recent.
This way, you don’t risk damaging your site’s SEO by lowering the score awarded by search engines.
Focus on SmartKeyword
As we’ve seen, you need to work on several criteria to optimize your SEO and therefore potentially purchase several modules.
SmartKeyword is a Prestashop SEO module that may be a little more expensive than the modules we’ve seen above, but it has one clear advantage: it combines the functionalities of several SEO modules.
In this sense, we consider it the best Prestashop SEO module on the market today.
Where several modules would normally be required, SmartKeyword offers a large number of integrated functions:
- Complete inventory of site page optimization in a dashboard.
- Definition of rules for optimizing meta tags.
- A guide to optimizing content for SEO.
- Definition of rules for optimizing internal site meshing.
- URL optimization.
- Ariadne’s thread.
- Management of Open Graph tags (for sharing content on social networks).
- Page redirection management.
- …
SmartKeyword offers a complete SEO solution for your Prestashop e-commerce site.
Here’s a video presentation of the module in the form of an interview with its founder: Louis Chevant.
To conclude on the best Prestashop SEO module
SmartKeyword is probably the best Prestashop SEO module on the market today.
With many years’ experience in development and real expertise in Prestashop, I can help you optimize the SEO of your e-commerce site.
I’ll help you choose, install and configure SEO modules, and advise you throughout the process. Contact me to discuss your requirements.
